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MIM
| Question | Answer |
|---|---|
| pauls plant food is losing popularity among its customer base. what marketing function would come up with the improved product? | product/service management |
| by increasing awareness of the need for environmental controls, what has marketing done ? | improved the quality of life |
| what does applying the customer orientation element of the marketing concept enable the business to do | offer products that customers want to buy |
| according to the marketing concept which option shows company commitment? | setting aside funds to research what customers want |
| what does the selling function involve that makes it so important? | obtaining feed back from venders |
| what is an example of a marketing research method that is used to collect primary data? | customer survey |
| which of the following is a characteristic of unstructured observation? | often records a variety of behaviors |
| what is the common method of collecting research data that often involves the use of questionnares? | mail survey |
| how can ill designed questionnaires affect survey participants? | can decrease their reponse rate |
| when should researchers ask potentially sensitive questions during an interview? | toward the end |
| what is the advantage in using personal interveiws to collect marketing data? | high flexiblity |
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aulee6769