attitudes
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| show | a positive, negative or mixed reaction to a person, object or idea expressed at some level of intensity
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| attitude scale | show 🗑
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| show | A phony lie-detector device that issometimes used to get respondents to give truthful answersto sensitive questions.
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| Facial electromyograph (EMG) | show 🗑
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| show | a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts- such as black or white with good or bad
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| show | an attitude such as prejudice that one is not aware of having
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| central route | show 🗑
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| show | the process by which a person does not think carefully about a communication and is infleunced instead by superficial cues
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| elaboration | show 🗑
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| show | the theory that holding inconsistent cognitions arouses psychological tension that people become motivated to reduce
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| show | exposure to a weak version of persuasive argument will increase resistance to later persuasive attempts
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| sleeper effect | show 🗑
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Created by:
beckydydle
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