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Public Speaking

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Term
Definition
Persuasion   Process of creating, reinforcing or changing beliefs or actions.  
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Ethics and Persuasion   Don't fake statistics or change anything, don't pass off opinions as facts and research all sides of the argument  
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Mental Dialogue with the audience   The mental give-and-take between speaker and listener during persuasive speech  
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Target audience   Portion of the whole audience that the speaker wants to persuade  
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Question of fact and how they are analyzed   Question about truth or falsity of an assertions (economically better or worse)- analyzed with true or false  
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How are questions of facts organized in persuasive speeches?   Topically (main points divided into subtopics)  
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Question of value and how they are analyzed   A question about the worth, rightness, morality and so forth of an idea or action- analyzed by offering a standard for why it is right or wrong  
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Question of policy and how it is analyzed   Question about whether a specific course of action should or should not be taken- analyzed by showing that a serious problem requires change  
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Speech to gain passive agreement   You want the audience to agree but they don't have to take a specific course of action  
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Speech to gain immediate action   To convince the audience to take some sort of action  
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Need   First basic issue in analyzing a question of policy: is there a serious problem that requires change from the current problem?  
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Burden of proof   Obligation facing a persuasive speaker to prove that a change is necessary  
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Plan   Second basic issue in analyzing a question of policy: if there is a problem with current policy, does the speaker have a plan to solve the problem  
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Practicality   Third basic issue in analyzing a question of policy: will the speaker's plan solve the problem? will it create new and more serious problems?  
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Monroe's motivated sequence   seek immediate action, Attention--> Need--> Satisfaction-->Visualization-->Action  
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Problem Solution Order   A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem  
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Problem Cause Solution Order   Method of organizing persuasive speech in which the first main point identifies a problem, the second main point analyzes the cause of the problem and the third main point presents a solution to the problem  
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Comparative Advantages order   method of organizing a persuasive speech in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions  
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Question and answer tips   Approach with positive attitude, restate point, be honest, direct to whole audience, restate question if large audience, stay on track  
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Ethos   Refer to as credibility  
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Credibility   Audience perception of whether a speaker is qualified to speak about a given topic  
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Three main factors that influence credibility   Competence, Ethos and Character  
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Build Credibility   Use sociability, age, similiarities, appearance Explain competence, establish common ground, use evidence for counterarguments, appear confident  
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Initial credibility   Credibility of speaker before he/she begins to speak  
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Derived Credibility   Credibility of speaker produced by everything he/she does and says during the speech  
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Terminal Credibility   Credibility of a speaker at the end of a speech  
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Creating common ground   Speaker connects himself/herself with the values, attitudes or experiences of the audience  
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Evidence   Supporting materials used to prove or disprove something  
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Logos   Logical Appeal of speaker  
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Two major elements of logos   Evidence and reasoning  
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Reasoning   Process of drawing a conclusion on the basis of evidence  
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Reasoning from specific instances   Reasoning that moves from particular facts to general conclusion  
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Reasoning from principle   Reasoning that moves from a general principle to a specific conclusion  
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casual Reasoning   Reasoning that seeks to establish the relationship between cause and effect  
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Analogical reasoning   Reasoning in which a speaker compares two similar cases and infers that what is true for the first case is true for the second  
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Fallacy   An error in reasoning  
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Hasty generalization   A fallacy in which a speaker jumps to a general conclusion on the basis of insufficient evidence  
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False Cause   A fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is a cause of the second  
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Invalid analogy   An analogy in which the two cases  
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Bandwagon   A fallacy that assumes that because something is popular, it is therefore good correct or desirable  
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Red Herring   Fallacy that introduces an irrelevent issue to divert attention from the subject under discussion  
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Ad hominem   A fallacy that attacks the person rather than dealing with the real issue in dispute  
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Either or   A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist  
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Slippery Slope   A fallacy that assumes that taking a first step will lead to subsequent steps that cannot be prevented  
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Appeal to Tradition   A fallacy which assumes something old is better than something new  
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Appeal to novelty   A fallacy which assumes something new is better than something old  
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Pathos   Refers to an emotional appeal  
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Speech for special occasion   part of ceremonial aura to make event special  
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Speech of introduction   Introduces main speaker to the audience and builds enthusiasm, establishes welcoming climate  
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Speech of presentation   Presents someone a gift,award or other form of public recognition  
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Two things to do in speech of presentation   Explain what award is and praise the losers  
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Example of presentation speech   Bill clinton for Nelson mandela  
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Acceptance speech   Speech that thanks for a gift, award or form of public recognition, thank people for the award, recognize people who helped u get the award  
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Three aspects of an acceptance speech   Brief, humility, graciousness  
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Commemorative Speech   Speech that pays a tribute to a person, group of people, an institution or an idea. Express respect, convey emotion and appreciation  
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Purpose of a commemorative speech   to inspire  
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Examples of a commemorative speech   Ronald Regan eulogy for astronauts in challenger, Abraham Lincoln- Gettysburg address, crazy aunt sue.  
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