Marketing Quiz 3 MC
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show | The promotion mix.
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show | Customer relationship.
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A consumer is reading a magazine with an advertisement, but is distracted from reading the advertisement or key points. This unplanned static or distortion during the communication process is called______. | show 🗑
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show | Marketing message.
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show | rational.
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Though the_____method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the resul | show 🗑
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Perhaps the most logical budget-setting method is the_____method becase it is based on spending necessary to accomplish specific promotion goals. | show 🗑
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“Buy it now” is the message of___. | show 🗑
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Business-to-consumer companies are more likely to emphasize a______promotion strategy, while business-to-business companies are more likely to emphasize a________promotion strategy. | show 🗑
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Delia’s is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog and print ads as well as on its Web site. Delia’s works to make sure its publi | show 🗑
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An example of a____appeal is the Salvation Army appeal, “While you are trying to figure out what to get the man who has everything, don’t forget the man who has nothing.” | show 🗑
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show | Buzz marketing.
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show | The number of people who redeem the coupon.
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Mariah Goldberg, a marketing manager for a manufacturer of children’s toys, is looking for ways to reach potential customers who typically avoid salespeople and advertisements. Which of the following would be the most economical promotional tool for Maria | show 🗑
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show | Persuasive
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What is a potential problem associated with comparative advertising? | show 🗑
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show | Undifferentiated brands.
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Which of the following represents the merge between advertising and entertainment? | show 🗑
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Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of_____. | show 🗑
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The number of times an average person in the target market is exposed to an ad is known as the______. | show 🗑
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show | One advantage of radio advertising is its high demographic selectivity.
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When selecting a media vehicle, the media planner looks both at the total cost of using a medium and the_____. | show 🗑
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Scheduling ads unevenly, which is called______,builds awareness that is intended to be carried over to the next advertising period. | show 🗑
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show | Sales, compare.
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show | Maintain customer relationships.
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show | Mastercard’s use of Priceless” commercials shot by customers.
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You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to-____. | show 🗑
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show | Corporate identity materials
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U-Frame-It is a small company that has hired a local ad agency to put together an advertisement campaign. Which of the following questions should be answered first? | show 🗑
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A______is an individual acting on behalf of a company who performs one or more of the following activities: prospecting, communicating, servicing, and information gathering. | show 🗑
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show | Call plan.
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Prospecting is the step in the selling process in which the salesperson________. | show 🗑
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During the prospecting stage, a salesperson needs to discriminate between good leads and poor leads, a process known as______. | show 🗑
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A salesperson should seek out, clarify, and overcome any customer objections during the presentation in order to______. | show 🗑
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show | Closing.
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show | Samples.
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Manufacturers direct more sales promotion dollars toward____than to____ | show 🗑
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A manufacturing tool that offers cash or gifts to dealers for encouraging the puchase of the manufacturer’s goods is using_____ | show 🗑
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show | Did the promotion increase purchases from current customers or attract new customers?
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show | Team selling.
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Marlene Arau is a member of the sales forces at Urban Fashions, a clothing manufacturer. Marlene is preparing for a first meeting with a wholesaler who is a potential customer. Marlene is learning as much as she can about the wholesaler’s organization. Ma | show 🗑
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An insert in a Land’s End catalog offers free shipping on your next purchase. This is an example of a______. | show 🗑
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An example of a_____is a five five-foot high cardboard display of Tony the Tiger next to Frosted Flake cereal boxes. | show 🗑
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Sales have been slow recently at B&B Materials, so management has organized a training program to improve the performance of its sales force. Which of the following would most likely lead to improved sales for B&B Materials? | show 🗑
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What are the two main goals of direct marketing? | show 🗑
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Amazon.com, eBay, and GEICO employ____as their only method of doing business with customers. | show 🗑
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Psychographic data in a customer database used by direct marketers includes information regarding a customer’s_______and______> | show 🗑
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According to your text, ______ “bridge the gap between old-fashioned stores and online shopping.” | show 🗑
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show | B2R (business-to-retailer)
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Overstock.com Auctions and eBay are popular market spaces that facilitate the online exchange of goods and information and are examples of______online marketing. | show 🗑
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What does the term viral marketing mean? | show 🗑
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Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter G | show 🗑
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Oscar Aviation has a corporate Web sit. Prospective customers are most likely able to do all of the following on the site EXCEPT____. | show 🗑
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Runners can compare performances, set up profiles, and meet new friends on Nike’s Nike Plus Web site. Nike Plus is an example of a_____. | show 🗑
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Charlie Putnam received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates. The e-mail simply asked customers to provide their address, date of birth, social security number, and current mortgage informati | show 🗑
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show | Catalog marketing.
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show | Return on advertising investment can be easily measured.
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show | Mobile phone.
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Green Garden is a click-and-mortar seller of gardening and landscaping goods and equipment, but the marketing department wants to promote the Green Gardens Web site. When customers are unable to find a product they need on the shelves of their local Green | show 🗑
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