unit 3
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| marketing strats. are designed and implemented for the overall purpose of | achieving planned goals
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| which of the following is a consideration in the PLACE element of marketing | chossing distribution channels
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| which of the following best describes the role of tactics in marketing strats | specific actions
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| likes to travel a lot | pysochographic
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| lives in florida | geographic
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| is a female | demographic
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| shoes made for running | pysochographic
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| makes $30,000 a year | demographic
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| lives in the u.s. | geographic
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| shampoo for dry hair | behaviorial
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| has an outgoing personality | pyschographic
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| lives in stanley county | geographic
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| companies have been forced to pay more attenition to the specicifc needs of consumers becasue of | competition
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| procter and gambles decision to offer different types of soap in a wide range of prices is an example of | market segmentation
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| when sellers offer one-size fits all products that will appeal to most buyers they are using | usuing mass marketing
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| liza has always wanted a horse and she has finally saved enough money to buy one. in marketing terms liza is a | market
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| mazaretties musical intraments has determed that it will focus its marketing afforts on senior high-scholl students. mazetties is engaged in _____________ marketing | target marketing
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| the same person canbe included in more than one | target market
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| marketers should check their markets periodically because | change
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| sorting customers by their physical and social characeristics is called ________ segmentation | demographic segmentation
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| geographic segmentaiton is dividing a market by where customers are | living
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| when customers rwespond by making a purchase marketers want to pin point the | cause
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| which question do customers ask in behaviorial segmentation | how will the product benefit me
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| which of the following should be included in amrketing plans executive summary | organizations mission statement
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| which of the following is often included in a marketing polans situation analysis | SWOT analysis chart
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| what sections of the maketing plan includes info about expected results | performance and implementation
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| which of the following items might be included in a marketing plans appendix | product photograph
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| a marketing plan should outline the specifc activites that the business will use to | achieve its marketing objectives
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| which of the follwoing is an importnant benfit of marketing plans | they can help obtain funding
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| where in a marketing plan would a business discuss how it plans to sommunicate with its customers | markeitng strats and programs
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| whiich of the follwoing is a question that a busines should answer aboutits trarget market while conducting a situational analysis | what are our customers buying
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| which of the following situations presents a business threat to a company | a competitor obtains a bank loan for expansion
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| which of the following is an external thrweat that acomapny might identify whole cinducting a situation analysis | rising inflation rate
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| a business identifies a market that shares common characteristics on the basis of where people live and work, which example of market indentification by __________ segmentation | geographic segmentation
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| businesses that segment the market based on psychogrphics are grouping peole according to their | lifestyles
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| identifying market segments helps a business to develop appropriate | marketign strats.
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| when a business selects a tagret market, the most useful or desirable market segments to the business are those that are measurable and | accessessable
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| selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of | mitch marekting
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| when the gree company selected its target market it decided to ignore the degmetn differences and generate appeal with on offer. the company is suing_____ marketing | mass
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| which of the gfollowing is a question that a business might ask when it wants to evalutate its weaknesses | what resources to we lack and miss
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| one reason why it is often importnant for businesses to conduct a competitive analysis is to identify________________ | exteral threats
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| which of the following is an activity that a business performs when conducting a competitive analysis | monitors rivals market strats.
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| one way that a business can learn about itsn competitors is by | reviewing sec. data
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| which of the follwoing is a factor that buisnesses often consider when conducting market anlysis | market size of next year
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| one of the purposes of conducting a market anal;ysis is to develop | customer profile
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| when a business conducts a market analysis and identifies territories, determies the possible buyers in the territories and estimates the buyers purchases it is evaluating the | areas market potential
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| what is the potential threat a manager might identify in a SWOT analysis | growing gov. reg.
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| which of the following questions is it importnant to ask to determine the business's strengths when conducting a SWOT analysis | where are we making money
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| a business that fail to protect its employees for uneccessary risk or health hazards on the job may be sued for | negligence
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| which of the follwoing types of laws protects a business's inventions or written works from the unauthorized used by others | intellectual prop
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| the primary reason that govt regulate bussiness actvities is to | protect the well being of individuals and businesses
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| a major adavanatge of sole proprietorship is | easy to start
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| the form of business ownership that can raise money easily is the | corporation
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| a disadvantage of a general partnership is that each partner | is liable for the business loses
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