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marketing strats. are designed and implemented for the overall purpose of
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which of the following is a consideration in the PLACE element of marketing
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marketing strats. are designed and implemented for the overall purpose of achieving planned goals
which of the following is a consideration in the PLACE element of marketing chossing distribution channels
which of the following best describes the role of tactics in marketing strats specific actions
likes to travel a lot pysochographic
lives in florida geographic
is a female demographic
shoes made for running pysochographic
makes $30,000 a year demographic
lives in the u.s. geographic
shampoo for dry hair behaviorial
has an outgoing personality pyschographic
lives in stanley county geographic
companies have been forced to pay more attenition to the specicifc needs of consumers becasue of competition
procter and gambles decision to offer different types of soap in a wide range of prices is an example of market segmentation
when sellers offer one-size fits all products that will appeal to most buyers they are using usuing mass marketing
liza has always wanted a horse and she has finally saved enough money to buy one. in marketing terms liza is a market
mazaretties musical intraments has determed that it will focus its marketing afforts on senior high-scholl students. mazetties is engaged in _____________ marketing target marketing
the same person canbe included in more than one target market
marketers should check their markets periodically because change
sorting customers by their physical and social characeristics is called ________ segmentation demographic segmentation
geographic segmentaiton is dividing a market by where customers are living
when customers rwespond by making a purchase marketers want to pin point the cause
which question do customers ask in behaviorial segmentation how will the product benefit me
which of the following should be included in amrketing plans executive summary organizations mission statement
which of the following is often included in a marketing polans situation analysis SWOT analysis chart
what sections of the maketing plan includes info about expected results performance and implementation
which of the following items might be included in a marketing plans appendix product photograph
a marketing plan should outline the specifc activites that the business will use to achieve its marketing objectives
which of the follwoing is an importnant benfit of marketing plans they can help obtain funding
where in a marketing plan would a business discuss how it plans to sommunicate with its customers markeitng strats and programs
whiich of the follwoing is a question that a busines should answer aboutits trarget market while conducting a situational analysis what are our customers buying
which of the following situations presents a business threat to a company a competitor obtains a bank loan for expansion
which of the following is an external thrweat that acomapny might identify whole cinducting a situation analysis rising inflation rate
a business identifies a market that shares common characteristics on the basis of where people live and work, which example of market indentification by __________ segmentation geographic segmentation
businesses that segment the market based on psychogrphics are grouping peole according to their lifestyles
identifying market segments helps a business to develop appropriate marketign strats.
when a business selects a tagret market, the most useful or desirable market segments to the business are those that are measurable and accessessable
selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of mitch marekting
when the gree company selected its target market it decided to ignore the degmetn differences and generate appeal with on offer. the company is suing_____ marketing mass
which of the gfollowing is a question that a business might ask when it wants to evalutate its weaknesses what resources to we lack and miss
one reason why it is often importnant for businesses to conduct a competitive analysis is to identify________________ exteral threats
which of the following is an activity that a business performs when conducting a competitive analysis monitors rivals market strats.
one way that a business can learn about itsn competitors is by reviewing sec. data
which of the follwoing is a factor that buisnesses often consider when conducting market anlysis market size of next year
one of the purposes of conducting a market anal;ysis is to develop customer profile
when a business conducts a market analysis and identifies territories, determies the possible buyers in the territories and estimates the buyers purchases it is evaluating the areas market potential
what is the potential threat a manager might identify in a SWOT analysis growing gov. reg.
which of the following questions is it importnant to ask to determine the business's strengths when conducting a SWOT analysis where are we making money
a business that fail to protect its employees for uneccessary risk or health hazards on the job may be sued for negligence
which of the follwoing types of laws protects a business's inventions or written works from the unauthorized used by others intellectual prop
the primary reason that govt regulate bussiness actvities is to protect the well being of individuals and businesses
a major adavanatge of sole proprietorship is easy to start
the form of business ownership that can raise money easily is the corporation
a disadvantage of a general partnership is that each partner is liable for the business loses
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