| Question | Answer |
| marketing strats. are designed and implemented for the overall purpose of | achieving planned goals |
| which of the following is a consideration in the PLACE element of marketing | chossing distribution channels |
| which of the following best describes the role of tactics in marketing strats | specific actions |
| likes to travel a lot | pysochographic |
| lives in florida | geographic |
| is a female | demographic |
| shoes made for running | pysochographic |
| makes $30,000 a year | demographic |
| lives in the u.s. | geographic |
| shampoo for dry hair | behaviorial |
| has an outgoing personality | pyschographic |
| lives in stanley county | geographic |
| companies have been forced to pay more attenition to the specicifc needs of consumers becasue of | competition |
| procter and gambles decision to offer different types of soap in a wide range of prices is an example of | market segmentation |
| when sellers offer one-size fits all products that will appeal to most buyers they are using | usuing mass marketing |
| liza has always wanted a horse and she has finally saved enough money to buy one. in marketing terms liza is a | market |
| mazaretties musical intraments has determed that it will focus its marketing afforts on senior high-scholl students. mazetties is engaged in _____________ marketing | target marketing |
| the same person canbe included in more than one | target market |
| marketers should check their markets periodically because | change |
| sorting customers by their physical and social characeristics is called ________ segmentation | demographic segmentation |
| geographic segmentaiton is dividing a market by where customers are | living |
| when customers rwespond by making a purchase marketers want to pin point the | cause |
| which question do customers ask in behaviorial segmentation | how will the product benefit me |
| which of the following should be included in amrketing plans executive summary | organizations mission statement |
| which of the following is often included in a marketing polans situation analysis | SWOT analysis chart |
| what sections of the maketing plan includes info about expected results | performance and implementation |
| which of the following items might be included in a marketing plans appendix | product photograph |
| a marketing plan should outline the specifc activites that the business will use to | achieve its marketing objectives |
| which of the follwoing is an importnant benfit of marketing plans | they can help obtain funding |
| where in a marketing plan would a business discuss how it plans to sommunicate with its customers | markeitng strats and programs |
| whiich of the follwoing is a question that a busines should answer aboutits trarget market while conducting a situational analysis | what are our customers buying |
| which of the following situations presents a business threat to a company | a competitor obtains a bank loan for expansion |
| which of the following is an external thrweat that acomapny might identify whole cinducting a situation analysis | rising inflation rate |
| a business identifies a market that shares common characteristics on the basis of where people live and work, which example of market indentification by __________ segmentation | geographic segmentation |
| businesses that segment the market based on psychogrphics are grouping peole according to their | lifestyles |
| identifying market segments helps a business to develop appropriate | marketign strats. |
| when a business selects a tagret market, the most useful or desirable market segments to the business are those that are measurable and | accessessable |
| selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of | mitch marekting |
| when the gree company selected its target market it decided to ignore the degmetn differences and generate appeal with on offer. the company is suing_____ marketing | mass |
| which of the gfollowing is a question that a business might ask when it wants to evalutate its weaknesses | what resources to we lack and miss |
| one reason why it is often importnant for businesses to conduct a competitive analysis is to identify________________ | exteral threats |
| which of the following is an activity that a business performs when conducting a competitive analysis | monitors rivals market strats. |
| one way that a business can learn about itsn competitors is by | reviewing sec. data |
| which of the follwoing is a factor that buisnesses often consider when conducting market anlysis | market size of next year |
| one of the purposes of conducting a market anal;ysis is to develop | customer profile |
| when a business conducts a market analysis and identifies territories, determies the possible buyers in the territories and estimates the buyers purchases it is evaluating the | areas market potential |
| what is the potential threat a manager might identify in a SWOT analysis | growing gov. reg. |
| which of the following questions is it importnant to ask to determine the business's strengths when conducting a SWOT analysis | where are we making money |
| a business that fail to protect its employees for uneccessary risk or health hazards on the job may be sued for | negligence |
| which of the follwoing types of laws protects a business's inventions or written works from the unauthorized used by others | intellectual prop |
| the primary reason that govt regulate bussiness actvities is to | protect the well being of individuals and businesses |
| a major adavanatge of sole proprietorship is | easy to start |
| the form of business ownership that can raise money easily is the | corporation |
| a disadvantage of a general partnership is that each partner | is liable for the business loses |
