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Media AQA - Werbung

Media AQA

QuestionAnswer
akzeptabel acceptable, reasonable
anbieten to offer
Angebot (e) offer
ansprechen to appeal (to s.o.)
anstößig offensive
Anzeige (n) advertisement
auffällig eye-catching
die Aufmerksamkeit attention (drawn to sth.)
ausgeben to spend (money)
die Auswirkung (en) effect
das Bedürfnis (se) need
bekannt well-known
beleidigen to offend
die Beschwerde (n) complaint
sichbeschweren über to complain about
bunt colourful
darstellen to represent, portray
die Darstellung (en) portrayal, depiction
diskriminierend discriminatory
empört shocked
erfinderisch imaginative
erfolgreich successful
finanzieren to fund
die Firma (Firmen) company
das Firmenlogo (s) company logo
das Geschäft (e) shop, business
geschäftlich (relating to) business
das Geschäftsleben business life
der Geschmack taste
geschmacklos in bad taste
geschmackvoll tasteful
geschockt shocked
der Gewinn (e) profit
der Handel trade, commerce
herstellen to produce
der Hersteller (-) manufacturer, producer
der Humor humour
humorvoll humorous
das Image image
irreführen to mislead
der Käufer (-) buyer
die Kaufkraft purchasing power
die Kauflust desire to buy things
die Kleinanzeige (n) small ad
kommerziell commercial
der Konkurrent (en) competitor
der Konsum consumption
der Konsumartikel (-) consumer item
die Konsumgesellschaft consumer society
der Konsumzwang pressure to buy things
die Kreativität creativity
der Kunde (n) customer
die Kundin (nen) customer
die Kundschaft clientele
lenken to draw (attention)
die Lüge (n) lie
lügen to lie
die Manipulation manipulation
manipulieren to manipulate
die Marke (n) brand
die Markenbekanntheit brand awareness
der Markt (¨e) market
der Marktforscher (-) market researcher
die Marktforschung market research
das Massenmedium (-ien) mass medium
neuartig novel, innovative
originell original
der Plakat (e) poster, bill
platzieren to place (product)
der Preis (e) price
das Produkt (e) product
produzieren to produce
die Qualität quality
die Reklame (n) advertising
richten to direct (at s.o.)
das Schlagwort (e) catchword, advertising slogan
schockieren to shock
schockierend shocking
sexistisch sexist
das Sonderangebot (e) special offer
das Statussymbol (e) status symbol
das Stereotyp (en) stereotype
stereotypisch stereotypical
überreden to persuade
überspringen to skip (e.g. adverts)
überzeugen to convince
überzeugend convincing
überzeugt convinced
unbewusst subconscious(ly)
das Unternehmen (-) company
unvergesslich unforgettable
verbieten to ban
das Verbot (e) ban
der Verbrauch consumption
verbrauchen to consume
der Verbraucher (-) consumer
der Verbraucherschutz consumer protection
verführen to tempt
der Verkäufer (-) shop assistant, seller
verleiten to tempt
veröffentlichen to publish
verständlich understandable
vertrauenswürdig trustworthy
verwirrend confusing
wecken to awaken, rouse (desire)
die Werbeagentur (en) advertising agency
die Werbeaktion (en) advertising campaign
die Werbebranche advertising industry
die Werbeform (en) type of advertising
das Werbegeschenk (e) promotional product
die Werbemelodie (n) jingle
werben für to promote
der Werbeprospekt (e) prospectus
der Werbespot (s) advert (on TV)
der Werbespruch (¨e) advertising slogan
die Werbestrategie (n) advertising strategy
der Werbeträger (-) advertising medium
die Werbung advertising
der Wettbewerb (e) competition
wirksam effective
die Wirtschaft economy
witzig funny
sichwünschen to wish for
wünschenswert desirable
zielen auf to target (an audience)
die Zielgruppe (n) target group
zurückziehen to withdraw (e.g. an advert)
Created by: ljam