In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing

Technology, and direct and online marketing

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?

planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Today, a growing number of firms now outsource some or all of their logistics to ________.

Third Party Logistics Providers (example: UPS)

of the following conditions support market-penetration pricing EXCEPT which one?

1.Market must be highly price sensitive so that a low price produces mkt growth. 2.Product and distribution costs must fall as sales volume incr. 3.The low pri must help keep out the competition, and the penetration price must maintain its lowprice posit

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Question	Answer
Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.	Long-term commitments
Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging	Disintermediation
In many industries, traditional intermediaries are dropping by the wayside because of changes in ________ and the growth of ________ marketing	Technology, and direct and online marketing
Through the use of ________, or "smart tag" technology, a company is able to locate exactly where a product is within the supply chain.	RFID codes
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is NOT included in this process?	planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.
of the following transportation modes is used for digital products?	Internet
Companies manage their supply chains through	Information
Today, a growing number of firms now outsource some or all of their logistics to ________.	Third Party Logistics Providers (example: UPS)
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.	Market penetration
of the following conditions support market-penetration pricing EXCEPT which one?	1.Market must be highly price sensitive so that a low price produces mkt growth. 2.Product and distribution costs must fall as sales volume incr. 3.The low pri must help keep out the competition, and the penetration price must maintain its lowprice posit
By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.	Segmented pricing

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