Busy. Please wait.
Log in with Clever

show password
Forgot Password?

Don't have an account?  Sign up 
Sign up using Clever

Username is available taken
show password

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't Know
Remaining cards (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Acct. Vocab ch9

midterm 2

target marketing directiing a company's marketing effort towards serving one or more groupe of customers sharing common need or chracteristics
targeting the process of evaluating each market segment's attractiveness and selecting one or more segements to enter
positioning arranging for a product to occupy a clear, distinct and desirable place relative to competing products in the minds of target consumers
geographic segmentation dividing the market into different geographical units such as nations, regions, states, counties, cities or neighbourhoods
demographic segmentation dividing the market into groups based on demographic variables such as age, gender, family size, life cycle, income, occupation, education, religion, race, generation and nationality
life-cyle/ age segmentation offering products or marketing approaches that recognize the consumer's changing needs at different stages of their life
gender segmentation dividing a market into different groups based on gender
income segmentation dividing a market into different income groups
psychographic segmentation dividing a market into different groups based on social class, lifestyle or personality chracteristics
behavioural segmentation dividing a market into groups based on consumer knowledge, attitude, use or response to a product
occasion segmentation diciding the market into groups according to occasions when buyers get the idea to buy, actually make their purchase or use the purchased item
geodemographics the study of the relationship between geographical location and demographics
intermarket segmentation forming segments of consumers who have similar needs and buying behavior even though they are from different countries
measurability the degree to which the size, purchasing power and profits of a market segment can be measured
target market a set of buyers sharing common needs or characteristics that the company decides to serve
undifferentiated/ mass marketing a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer
differentiated/ segmented marketing a marketing coverage strategy in which a firm decides to target several market segments and designs separate offers for each
concentrated/ niche marketing a market coverage stategy in which a firm goes after a large share of one or a few submarkets
micromarketing a form of target marketing in which companies tailor their marketing programs to the needs and wants of a narrowly defined geographic, demographic, psychographic or behavioral segments
local marketing marketing that involves tailoring brands and promotions to the needs and wants of local customer groups
individual marketing tailoring products and marketing programs to the needs and preferences of individual consumers
product position the way the product is defined by consumers on important attributes
competitive advantage an advantage over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices
value positioning a range of positioning alternatives based on the value an offering delivers and its price
positioning statement a statement that summarizes company or brand positioning
Created by: 669545743
Popular Accounting sets




Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
restart all cards