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Acct. Vocab ch 5

midterm 2

neuromarketing the use of neuro-technology to improve maketing decision making
culture sat of basic valus, perceptions, wants and behaviours learned by a member of society from family and other important institutions
subculture a group of people with shared value systems based on common life experiences and situations
social class relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors
membership groups groups that have a direct influence on a person's behavior and to which a person belongs
reference groups groups that have a direct or indirect influence on the person's attitudes and behavior
aspirational group a group to which an individual wishes to belong
opinion leaders people within a referance group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others
social networking social interaction carried out over internet media
DMU desision making unit- all the individuals who participate in, and influence, the consumer buying-decision process
initiator the person who first suggests or thinks of the idea of buying a particular product or service
influencer a person whose view or advice influences buying decisions
decider the person who ultimately makes a buying decision or any part of it- whether to buy, what to buy, how to buy, or where to buy
buyer the person who makes an actual purchase
user the person who consumes or uses a product or service
role the activities a person is expected to perform according to the people around him
status the general esteem given to a role by society
family life-cycle the stages through which families might pass as they mature over time
lifestyle a person's pattern of living as expressed in their activities, interests and opinions
psychographics the technique of measuring lifestyles and developing lifstyle classifications; involes measuring activities, interests, and opinions
personality a persons distinguishing psychological characteristics that lead to realatively consistent and lasting responses to his or her own environment
selfconcept/image the complex mental picture that people have of themselves
motive/drive a need that is sufficiently pressing to direct the person to seek satisfaction of the need
perception the process by which people select, orgainze, and interpret information to form a meaningful picture of the world
selective attention the tendency of people to screen out most of the information to which they are exposed
selective distortion the tendency of people to adapt information to personal meanings
selective retention the tendency of people to retain only part of the information to which they are exposed, usually information that supports their attitudes or beliefs
learning changes in an individuals behavior arising from experience
belief a descriptive thought that a person holds about something
attitude a persons consistently favorable or un favorable evaluations feelings and tendencies towards an object or idea
complex buying behavior consumer buying behavior in situations characterized by high consumer involvment in a purchase and significant percived differences amoung brands
dicconance-reducing buying bahaviour consumer buying behavior in situations characterised by high involvement but few perceived differneces amoung brands
habitual buying behaviour consumer buying behaviour in situations chrachterized by low consumer involvment and few significant pecived brand differneces
variety-seeking buying behavior consumer buying behaviour in situations charicterized by low consumer involvement, bur significant perceived brand differneces
need recignition the buyers first stage of desision process in which the consumer recognizes a problem or need
information search 2nd stange, consumer is aroused to serch for more information
alternative evaluation stage where buyer uses information to evaluate differenct brands
brand image the set of beliefs that consumers hold about a perticular brand
purchase decision the stage in which buy buys prodcuct
postpurchse behaviour stange where buyer takes further action after buying product do to satissfaction or unsatisfation
cognitive dissonance buyer discomfort caused bu post purchase conflict
new product a good or service or idea that is percived by some potential customers as new
adoption process the mental process through which an individual passes from first hearing about an innovation to final adoption
adoption the decision by an individual to become a regular user of the product
Created by: 669545743
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