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Acct. Vocab ch 5
midterm 2
| Question | Answer |
|---|---|
| neuromarketing | the use of neuro-technology to improve maketing decision making |
| culture | sat of basic valus, perceptions, wants and behaviours learned by a member of society from family and other important institutions |
| subculture | a group of people with shared value systems based on common life experiences and situations |
| social class | relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors |
| membership groups | groups that have a direct influence on a person's behavior and to which a person belongs |
| reference groups | groups that have a direct or indirect influence on the person's attitudes and behavior |
| aspirational group | a group to which an individual wishes to belong |
| opinion leaders | people within a referance group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others |
| social networking | social interaction carried out over internet media |
| DMU | desision making unit- all the individuals who participate in, and influence, the consumer buying-decision process |
| initiator | the person who first suggests or thinks of the idea of buying a particular product or service |
| influencer | a person whose view or advice influences buying decisions |
| decider | the person who ultimately makes a buying decision or any part of it- whether to buy, what to buy, how to buy, or where to buy |
| buyer | the person who makes an actual purchase |
| user | the person who consumes or uses a product or service |
| role | the activities a person is expected to perform according to the people around him |
| status | the general esteem given to a role by society |
| family life-cycle | the stages through which families might pass as they mature over time |
| lifestyle | a person's pattern of living as expressed in their activities, interests and opinions |
| psychographics | the technique of measuring lifestyles and developing lifstyle classifications; involes measuring activities, interests, and opinions |
| personality | a persons distinguishing psychological characteristics that lead to realatively consistent and lasting responses to his or her own environment |
| selfconcept/image | the complex mental picture that people have of themselves |
| motive/drive | a need that is sufficiently pressing to direct the person to seek satisfaction of the need |
| perception | the process by which people select, orgainze, and interpret information to form a meaningful picture of the world |
| selective attention | the tendency of people to screen out most of the information to which they are exposed |
| selective distortion | the tendency of people to adapt information to personal meanings |
| selective retention | the tendency of people to retain only part of the information to which they are exposed, usually information that supports their attitudes or beliefs |
| learning | changes in an individuals behavior arising from experience |
| belief | a descriptive thought that a person holds about something |
| attitude | a persons consistently favorable or un favorable evaluations feelings and tendencies towards an object or idea |
| complex buying behavior | consumer buying behavior in situations characterized by high consumer involvment in a purchase and significant percived differences amoung brands |
| dicconance-reducing buying bahaviour | consumer buying behavior in situations characterised by high involvement but few perceived differneces amoung brands |
| habitual buying behaviour | consumer buying behaviour in situations chrachterized by low consumer involvment and few significant pecived brand differneces |
| variety-seeking buying behavior | consumer buying behaviour in situations charicterized by low consumer involvement, bur significant perceived brand differneces |
| need recignition | the buyers first stage of desision process in which the consumer recognizes a problem or need |
| information search | 2nd stange, consumer is aroused to serch for more information |
| alternative evaluation | stage where buyer uses information to evaluate differenct brands |
| brand image | the set of beliefs that consumers hold about a perticular brand |
| purchase decision | the stage in which buy buys prodcuct |
| postpurchse behaviour | stange where buyer takes further action after buying product do to satissfaction or unsatisfation |
| cognitive dissonance | buyer discomfort caused bu post purchase conflict |
| new product | a good or service or idea that is percived by some potential customers as new |
| adoption process | the mental process through which an individual passes from first hearing about an innovation to final adoption |
| adoption | the decision by an individual to become a regular user of the product |
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