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Media Literacy 2
Flashcards of Vocab Words
| Question | Answer |
|---|---|
| Message | An expression of a belief or opinion that serves a specific purpose |
| Deconstruction | Process of analyzing a media presentation,why and how |
| Target Audience | Specific group of people the product or presentation is aimed at |
| Demographics | Characteristics of a populations |
| Purpose | Intent of a media presentation, reason it was made |
| Media | Television, newspapers, magazines, etc. |
| Medium | Means of carrying info, entertainment, or advertising |
| Gatekeepers | People who control media |
| Types of Gatekeepers | Media Owners (TV networks, recording companies), Media Sponsors (companies that advertise), Media Creators (actors, directors, etc.) |
| Script | Text or words of a film or television show |
| Storyboard | Device used to plan the shooting of a movie or a TV show, drawings |
| Camera Shot | single, continuous view taken by a camera |
| Camera Angle | Angle at which the camera is positioned during the recording |
| Types of Camera Angles | Establishing Shot, Close-Up Shot, Medium Shot, Long Shot, Reaction Shot, Low-Angle Shot, High-Angle Shot, POV |
| Sound Effects | Music, sound, voice-overs |
| Music | Set the mood and atmosphere in a cene |
| Voice-over | Voice of the unseen commentator or narrator of a film, TV program, or commercial |
| Sound effects | Sounds added to media |
| Special Effects | Computer generated animation, manipulated Video Images, slow motion, etc. |
| Animation | Frame by frame photography of a series of drawings or objects |
| Split Scree | Two or more separate images are shown in the same frame |
| Editing | Process of selecting and arranging shots in a sequence |
| Cut | Transition from one shot to another |
| Dissolve | One scene fads into another |
| Fade-in | White or black shot fades in to reveal the beginning of a new scene |
| Fade-out | Shot fades to darkness |
| Jump Cut | Abrupt and jarring changing from one shot to another |
| Pace | Length of time each shot stays on the screen, and the rhythm that is created by the transitions of the shots |
| News | Information on events, people, and places in your community, region, and the world |
| Newsworthiness | Importance of an actions that makes it worthy of a media report |
| Timeliness | Quality of being very current |
| Widespread Impact | Characteristic that the event could affect a large number of people |
| Proximity | Measures the nearness of an event to a particular city, region, or country |
| Human Interest | Quality of stories that cause readers or listeners to feel emotions such as happiness, anger, or sadness |
| Uniqueness | Condition of being one of a kind |
| Compelling Video and Photographs | Media that grab people's attention |
| 5 W's and H | Six questions reporters answer when writing news stories--who, what, when, where, why, and how |
| Inverted Pyramid | Means of organizing information according to importance, important on the top |
| Angle or Slant | POV in which a story is written |
| Objectivity | Story takes a balanced view on the issues |
| Accuracy | Story presents facts that can be verified |
| Thoroughness | Story presents all sides of the issue, including background info |
| Balanced Reporting | Represents all sides equally and fairly |
| Biased Reporting | One side is favored over another |
| Sources | People interviewed for the news report and also any written materials and documents |
| Advertising | Sponsor's paid use of various media to promote products, services, or ideas |
| Marketing | Process of transferring products and services from producer to consumer |
| Sponsors | Pay for their products to be advertised |
| Product Placement | Intentional and identifiable featuring of brand-name products in movies, TV, etc. |
| Persuasive Techniques | Methods used to convince an audience to buy a product or adopt and idea |
| Emotional Appeals | Use strong feelings, such as fear and pity, rather than facts to persuade consumers |
| Bandwagon Appeals | A person should believe or do something because "everyone else" does |
| Slogans | Memorable phrases used in advertising campaigns |
| Logical Appeals | Rely on logic and facts, appealing to a consumer's reason and his or her respect for authority |
| Celebrity Ads | Authority-Experts in a particular field Spokespeople-famous people who endorse a product |
| Product Comparison | Comparing brand name products and its competition |
Created by:
Squirtz99
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