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FashionComm
Fashion Communications Final
| Question | Answer |
|---|---|
| feature fixtures | hold smaller quantities of merchandise. often on aisle, but may be dispersed for interest |
| feature fixture guideline | highlight newest most exciting merch. single color story. similar end use. one style per arm. show outfits. reset frequently. use proper height for the garment. pants on straight arms only. |
| capacity fixtures | hold large quantities of merchandise. positioning is to the rear of the selling floor |
| round racks | sleeve lengths and hem lengths should be the same on the entire fixture. if possible limit to one color group. arrange colors ROY G BV. |
| Gondolas | shelves or face outs. ends caps for display |
| superquads | capacity 4-way. vary heights. begin at 9:00 position to flow color counterclockwise around the fixture |
| wall systems | garment rods and crossbars, slatwall, gridwall |
| grid wall and slatwall | merchandise as stories by end use, fabrication, color and style |
| wall setup guidelines | tops above bottoms, hems 3" from floor, allow 5" of space between top and bottom. keep sleeve lengths uniform. one style and color per faceout. no size rings. hangers should be easy to remove |
| primary role of floor sets | sell merchandise |
| grid layout | a linear design for a selling floor where fixtures are arranged to form vertical and horizontal aisles throughout the store |
| free flow layout | selling fixtures arranged in loosely grouped, informal, non linear formations to encourage browsing |
| minimal floor layout | almost gallery-like in its simplicity, shows small selections of handcrafted or very exclusive merchandise |
| racetrack layout | exposes shoppers to a great deal of merchandise as they follow a perimeter traffic aisle with departments on the right and left of the circular, square, rectangular or oval "racetrack" |
| soft aisle layout | fixtures are arranged in groups, creating natural aisles without any change in the floor covering to designate a separate aisle space |
| combination floor layout | employs the best features of several selling floor layouts in an overall plan that suits a retailers specific strategy |
| adjacencies | thoughtfully planned layouts that position same "end use" products next to each other. |
| trend areas | feature merchandise that has been accepted by shoppers as "hot" or current fashion. items have been purchased in depth |
| test area | floor space set aside to sample merchandise representing items or styles retail buyers believe will soon become popular with shoppers. They bring is small quantities of goods snd watch sales figures closely |
| shop | created when similar types of merchandise are bought in depth and are pulled together into one area of a department |
| basics | make up the bulk of the stock in any department that represent its core merchandise |
| key item | a proven seller purchased in depth and offered at a competitive price. can be found in trend or basic areas and in shops |
| How to sort merchandise | end use, fabrication, style and color |
| broken | refers to assortments with missing sizes, styles and colors after sell down |
| price point | the actual number used on signs to inform shoppers of prices |
| signature fixture | an attention getting, one of a kind unit positioned at the entrance to a store or department that reflects the store's brand image |
| endcaps | valuable display and stocking spaces at the ends of gondola fixtures. they may be used to feature a sampling of the merchandise on either side of the gondola, for new merchandise offerings, for value priced products, and for advertised specials |
| bins | containers that are open from their tops |
| cubes | containers that are open on their sides |
| two way fixture | also called a t-stand. is a two armed hanging fixture used to feature small quanities of trend apparel or test merchandise |
| four way fixture | also called a costumer. features a hanging coordinate group or a small quantity of separates presented as coordinated outfits |
| round garment rods & flat metal crossbars | are basic fixture components used to show large quantities of goods on hangers in walls |
| waterfall | an angled display arm affixed to a wall standard, slatwall, or gridwall stystem or t-stand or other selling-floor fixture to show a cascade of hanging merchandise |
| straight arm | a perpendicular display arm |
| sell down | sell through. a retail term for the period during which an item or grouping is on the selling floor, from introduction at full price through the markdown stage |
| way finding | term used to describe any tools that help customers to "find their way" through a store. |
| outriggers | decorative or functional elements mounted to a wall at right angles in order to define, separate, and frame categories of merchandise presented on shelves or display fixtures |
| retrofitting | the act of adding architectural features, fixtures or other elements after the original structure is completed |
| soffit | a long ledge, permanent arch, or box reaching down from a store's ceiling to its top shelves or usable wall space. It is often used to mask nondecorative lighting fixtures that serve to illuminate merchandise displayed on store walls |
| pegwall | system has backer panels with a gridwork of holes into which pegwall hooks and other specialty fixtures may be inserted |
| colorways | the assorted colors or groups of colors a manufacturer has chosen for its line of fashion products |
| planogram | drawings that show how merchandise and selling fixtures should be placed on selling floors, walls, free standing displays and window displays |
| fashion editorial | a display in a strategic location within a store; it reflects a retailer's support for merchandise and trends in the form of a strong fashion statement. |
| pivot piece | the dominant item in a fashion story in that it dictates the direction for all subsequent pieces used in a coordinated outfit |
Created by:
missmissie