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MCOMM
mcom exam #2
| Question | Answer |
|---|---|
| Jimmy Wales developed this online reference site that allows people to collaborate on writing and editing web content. | Wikipedia |
| What was the first mass media? | penny papers (news papers) |
| The first newspaper was published in what country? | The United States |
| According to your book, what interconnected factors have contributed to the decline of newspapers? | the internet |
| What were contributing factors for the success of the penny press? | Industrialization, urbanization, immigration, literacy. |
| Why is Ben Day’s launch of his New York newspaper called the Sun significant in the history of newspapers? | was AFFORDABLE, hawked on the streets, news pertained to commonfolk, simple writing. |
| When librarians throughout the United States subscribe to an out-of-state newspaper, which one do they most often choose? | New York Times |
| What was a landmark U.S. Supreme Court decision on libel? | The Sullivan Libel Case |
| Who created the first newspaper chain? | Benjamin Franklin |
| What factors contributed to the decline of morning newspapers? | |
| what are u.s. national papers | u.s.a today and the wall street journal |
| why do newspapers play an important part of our democracy? | news papers served as watchdogs and put crooked leaders in jail. "who will keep the rascals honest?" |
| An Internet site that collects and repackages content from other sources is called what? | an aggregator |
| About how many magazines are published in the United States? | 12,000 magazines. |
| How has USA Today targeted corporate travelers? | focused on business and finance, uses flashy presentations and short stories |
| What is one of the main reasons newspapers played an important role in free expression? | NY Times v. Sullivan- right for people to comment on public figures crusaders for free speech |
| Long-form journalism, which includes thought-provoking commentary, essays and fiction, was innovated in what industry? | enduring magazine tradition |
| When and by whom was Time founded? | 1923 by Briton hadden and Henry Luce |
| Magazines whose content have intellectual appeal are called what? | Highbrow slicks |
| Muckraking is what? | early 1990s term for investigative reporting |
| What was an innovation created by the magazine industry? | Long-form Journalism |
| Which magazine pioneered magazine-visuals by sending artists to draw Civil War battles? | Harper's Weekly |
| Which magazine pioneered the photo essay? | Life magazine |
| Magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused, audience. This process is called what? | demassification |
| What is the magazine genre called that comprises traditional women’s issues? | shelter magazine |
| Why does the book industry seem more likely than newspapers and magazines to recover from the economic disaster of 2008? | no presses, no advertising, and no online equivalent |
| What publisher is almost a household word for pulp romances? | Harlequin |
| What is the name for the book genre that includes encyclopedias, dictionaries and atlases? | reference book |
| What are trade books? | general-interest titles, including fiction and nonfiction |
| What is the name for an exclusive legal right to reproduce original works? | copyright |
| The Google Print Library project began when? | 2005; project of the google company as a digital library. digitize entire library of Harvard, Oxford, Standford, Univ. Michigan, and NY Public library |
| Kindle is an example of what? | e-reader |
| What is the name of the Internet radio site on which users create a radio station by naming a performer and allowing the site to choose similar music? | Pandora radio |
| How many global companies dominate the music industry with corporate tentacles in other media? | the Big Four; Warner music, EMI, time warner, Sony BMG |
| Who was Hollywood’s first person to become a billionaire through his record company? | David Geffen |
| Independently owned record-making companies, not part of the Big Four, are called what? | indies |
| Music’s homogenization of U.S. culture was at its height during the heyday of | ???? |
| What was one reason garage bands began to grow in numbers during the 1980s? | lost cost recording and mixing equipment became available for artist to control their own art |
| Who invented Napster? | Shawn Fanning |
| What company did the recording industry first target in an attempt to stop file sharing of music? | Napster |
| Whose idea was iTunes? | Steve Jobs |
| Downloading music without paying is considered legal or illegal? | ILLEGAL |
| Who was the pioneer or founder of podcasting? | Adam Curry |
| Why does the Federal Communications Commission have indirect control over some recorded music? | radio stations need FCC licenses to run and so they need to follow their rules |
| The Parents Music Resource Center fought against what? | explicit rock music/explicit lyrics |
| What is the major organization for radio, television and trade? | National Association of Broadcasters |
| Who was the chief executive officer of Time Warner who defended artist’s free expression when police groups and others called for a ban of an Ice T song? | Gerald Levin |
| The music and record industries have been connected since when? | since the 1920s |
| What is the greatest value radio provides to the music industry? | free advertising |
| Does a Grammy Award have an impact on music sales? | Yes, publicity |
| Which medium has become a ubiquitous mass medium, available anytime, everywhere? | Radio |
| Which key radio audience has fallen off dramatically? | entertainment |
| On a weekly basis, how much time does the average teenager or adult spend listening to the radio? | 22 hours/ week |
| How many radio stations are there in the United States? | 13,000 |
| Thomas Edison invented a recording-playback device when? | 1877 |
| How is the radio industry as a mass medium currently? Growing or decreasing? | decreasing |
| Comedies, dramas, variety shows and quiz shows, which once dominated network radio programming, migrated to television during which decade? | 1950s |
| During the 1970s, AM stations experienced a declining audience as listeners fled to what? | FM stations |
| The leading radio format in the U.S. is what? | Music |
| Such radio pioneers as Edward Murrow helped radio news formats come into their own when? | WWII (1940s) |
| The programming genius who created the all-news radio format was who? | Gordon McLendon |
| What set apart National Public Radio, which includes its flagship program called All Things Considered, from other radio programming? | long-form stories, ignored two premises from traditional radio |
| Many radio stations began dropping their expensive news operations during the 1990s. Why? | FCC dropped public service as a condition for license renewal |
| What characteristics represent the majority of listeners to political talk shows on radio? | largely white male republicans well off financially. |
| The rationale behind government regulation of the radio industry includes the concept of what? | public airwaves |
| As the airwaves became regulated, licenses were given to those stations that broadcast what? | public interest |
| The movie and television industries first engaged in a rivalry that began when television began drawing huge audiences when? | 1950s |
| What is the historic distinction between Hollywood and television as rivals? | distribution and exhibiting |
| Movies can sensitize people to societal values and mores. The movie _____________ catapulted homosexual affections into the public dialogue. | Brokeback Mountain |
| People need to experience ___________ when they watch a movie, surrender doubts about the reality of the story and become caught up in the story. | suspension of disbelief |
| A movie-theater experience differences from watching television or reading a magazine because why? | movie theater is a cocoon which blocks out real life skepticism |
| What percentage of U.S. films is exported to Europe? | 60% |
| The ability to appreciate artistic techniques used for telling a story through film is called what? | film literacy |
| What was the first movie that used color? | Black Pirate |
| Which movie was first to use computer-generated imagery? | Future World |
| The pioneer of animated films was who? | Walt Disney |
| The 1920s animated cartoon character, Steamboat Willie, later became who? | Mickey Mouse |
| Former Vice President Al Gore’s documentary, An Inconvenient Truth, focused attention on what? | Global Warming |
| Who was the first documentary filmmaker? | Robert Flaherty |
| A video examination of a historical or current event or a natural or social phenomenon is called what? | Documentary |
| The system where Hollywood studios made actors into celebrities with the purpose of increasing movie audiences was called what? | Star System |
| A movie studio that controlled the whole process from conception of a movie to the box office was said to be engaged in what business practice? | oligarchial control |
| The U.S. movie industry is dominated by how many major studios? | 6 major studios, Paramount, Disney, Columbia, 20th century fox, universal, warner bros. |
| Which Hollywood studio was started by David Geffen, Jeff Katzenberg and Steven Spielberg? | Dreamworks |
| What was once described as “a molder of the soul’s geography”? | television |
| On average, how many hours a day is the television on in U.S. households? | 7 hours a day |
| A 2005 study by the Kaiser Foundation found that 83 percent of children under age 6 spend about two hours a day using what? | screen media |
| Who invented television? | Philo Farnsworth |
| What network was able to establish itself with The Simpsons and other low-budget shows? | Fox network |
| Cable systems were created to provide what? | bring television to local communities |
| The first cable network using satellites to deliver programming was what? | HBO |
| Television signals travel how? | satillite signals |
| Why did government financial support of noncommercial television begin? | they were educational stations that met needs of the public |
| Susan Zirinsky is developing a new form of television that includes brief episodic stories for delivery through the Internet. What are they called? | ???? |
| What entity is a quasi-governmental agency that channels tax generated funds into a U.S. noncommercial television and radio system? | corporation for public broadcasting (CPB) |
| PBS is an acronym for what? | Public Broadcasting Service |
| What topic of a documentary series produced by Ken Burns drew more viewers to PBS than any other program in its history? | Civil War Series |
Created by:
mwilson01