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Unit 10: ChannelMgmt
Unit 10: Channel Management
| Question | Answer |
|---|---|
| path a product takes from producer or manufacturer to final user | channel of distribution |
| goods or services are sold by the producer directly to the final user; no intermediaries are involved | direct distribution |
| the locations and methods used to make the product available to customers; also referred to as the place element of the marketing mix | distribution |
| goods or services are sold indirectly through one or more intermediaries | indirect distribution |
| channel members that help move products from the producer or manufacturer to the final user | intermediaries |
| the assortment of products maintained by a business | inventory |
| an itemized billing statement with terms of payment for the order | invoice |
| inventory level is kept low and resupplied just as it it needed | just-in-time (JIT) |
| the process of efficiently and effectively moving products and materials through the distribution channel; logistics | physical distribution |
| a form listing of all the merchandise received in the shipment and its condition | receiving record |
| the final business organization in an indirect channel of distribution for consumer products | retailer |
| someone who promotes or exchanges goods or services for money | vendor |
| company that assists with distribution activiies between businesses | wholesaler |
Created by:
lbauer