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Advertising Terms
| Question | Answer |
|---|---|
| A tool used to get people's attention and to get people to do, buy, or believe something. it can be done in print or digitally. | advertising |
| Someone who buys and uses products and services. | consumer |
| a group of people to whom advertising is directed. The process of creating an ad to appeal to a target audience, and of placing it in a location where the target is likely to see it. | target audience |
| Materials that hold data in any form or that allow data to pass through them, including paper, transparencies, multipart forms, hard, floppy, and optical discs, magnetic tape, wire, cable, and fiber. | media |
| Any type of information stored in the computer, including data, voice, and video. Example: newscast on computer. Can be on TV, radio, or online. | digital media |
| Any type of information done in print. Example: ads in newspaper, on billboards, or in magazines. | print media |
| Linking 2 or more things together. | connector |
| Making a personal connection from the text to something in your own life. | text-to-self |
| Making a personal connection from the text to another text. | text-to-text |
| Making a personal connection from the text to something occurring in the world. | text-to-world |