Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goal

The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience

Channel conflict that arises when a channel member bypasses another member and sells or buys product directly

An arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product

Exclusive Distribution

A level of distribution density whereby only one retail outlet in a specific geographical area carries the firms products

Intensive Distribution

A level of distribution density wherby a firm tries to place its products and services in as many outlets as possible

those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial ususers

Multichannel Marketing

Blending of different communication & delivery channels that are mutually reinforcing in attracting, retaining, & building relationships w/consumers who shop/buy in traditional intermediaries and online

Selective Distribution

A level of distribution density whereby a firm selects a few retail outlets in a specific geographical area to carry its product

A sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handlling

Vendor-managed Inventory

An inventory management system whereby the supplier determine the product amount and assortment a customer needs and automatically delivers the appropriate items

Vertical Marketing Systems

Professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact

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Marketing Cp 13

Marketing Chp 13 Word

Question	Answer
Channel Conflict	Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goal
Customer Service	The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience
Disintermediation	Channel conflict that arises when a channel member bypasses another member and sells or buys product directly
Dual Distribution	An arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product
Exclusive Distribution	A level of distribution density whereby only one retail outlet in a specific geographical area carries the firms products
Intensive Distribution	A level of distribution density wherby a firm tries to place its products and services in as many outlets as possible
Logistics	those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost
Marketing Channel	Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial ususers
Multichannel Marketing	Blending of different communication & delivery channels that are mutually reinforcing in attracting, retaining, & building relationships w/consumers who shop/buy in traditional intermediaries and online
Selective Distribution	A level of distribution density whereby a firm selects a few retail outlets in a specific geographical area to carry its product
Supply Chain	A sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users
Total Logistics Cost	Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handlling
Vendor-managed Inventory	An inventory management system whereby the supplier determine the product amount and assortment a customer needs and automatically delivers the appropriate items
Vertical Marketing Systems	Professionally managed and centrally coordinated marketing channels designed to achieve channel economics and maximum marketing impact

Created by: kkolsch

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