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Tendency of members of a generation to be influenced and bound together by events occurring during their key formative years—roughly age 17 to 22. cohort effect
Generally accepted rule that 80 percent of a product’s revenues come from 20 percent of its total customers. 80/20 principle
People in their formative years at the time of the September 11, 2001, terrorist attacks. 9/11 Generation
Items on lifestyle surveys that describe various activities, interests, and opinions of respondents. AIO statements
People born between 1946 and 1965. baby boomers
Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale. business products
Created by: tony3319