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Marketing Ch6
| Question | Answer |
|---|---|
| reseller markets | buying already made products to resell |
| industrial markets | where companies buy goods, to use in producing other products or running their operations |
| government markets | a market where the main buyers are federal, state, and local governmental organizations |
| reciprocity | brands give something of value to customers first, before asking for a sale |
| supply partnership | when buyer and supplier have mutual beneficial objectives |
| derived demand | demand for industrial products bc of a demand for consumer product |
| buying characteristic steps | market characteristics, product service characteristics, buying process characteristics, marketing mix characteristics |
| market characteristics | demand for industrial products, few customers but large orders |
| product service characteristics | heavy emphasis on delivery time and post sale service, many goods purchased |