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MKTG EXAM 2 CH7

QuestionAnswer
Countertrade practice of using barter rather than money for making global sales
Protectionism Shielding country’s industry from competition
Tariff Taxes on products or services entering a country
Quota Restriction on amount allowed to enter/leave country
International Firms markets in other countries same as home country
Multidomestic Marketing Strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business
Transnational Firms emphasize universal consumer needs
Economic Espionage clandestine collection of trade secrets or proprietary information about a company’s competitors
Cross-Cultural Analysis study of similarities and differences among consumers in two or more nations or societies
Consumer Ethnocentrism tendency to believe that it is inappropriate, indeed immortal, to purchase foreign-made products
Product Extension Same product sold in different countries
Product Adaption Change product for different countries
Product Invention New product for different countries
Dumping Sell below cost
Gray Market where products are sold through unauthorized channels
Created by: user-2068407
 



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