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MKTG EXAM 2

MKTG EXAM 2 chapter 6?

QuestionAnswer
Convenience Products low‑priced, frequently purchased items
Shopping Products more expensive, less frequently purchased items
Specialty Products unique or highly desirable items
Unsought Products products consumers do not normally think of buying
reseller wholesalers and retailors
industrial business to business, raw materials, services etc.
government markets buyers are fed, state or local governments
reciprocity when two organizations agree to buy from each other
supply partnership when buyer and supplier adopt mutually beneficial objectives
Derived demand for industrial products/services
buying center A buying center consists of the group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision
Buying process characteristics write on note card?
E-marketplaces are online trading communities that bring together buyers and supplier organizations to make possible the real-time exchange of information, money, products, and services. Also called B2B exchanges or e ‑hubs.
traditional auction A traditional auction, in an e-marketplace, is an online auction in which a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other
reverse auction in an e-marketplace, is an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other
Created by: user-2068407
 

 



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