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PR 14.10

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Wie ist die Alltagsdefinition von PR? meist oberflächlich, widersprüchlich, ...
Wie kann man Journalismus von PR abgrenzen? * Journalismus macht eine Fremddarstellung von kollektiv relevanten Infos * PR macht eine Selbstdarstellung partikularer Interesse * Journalismus: objektive Infos für gesellschaftliche Kontrollfunktion *PR: Infos & Kommunikation zum Zweck
Abgrenzung von Werbung & PR * Zweck: Werbung: Absatzsteigerung, PR: Reputation, Image * Zeithorizont: Werbung: kurzfristig, PR: langfristig * Zielgruppe: Werbung: Potenzielle Käufer, PR: Bezugsgruppen *Objekte: Produkte, Gesamtorganisation Zugang: ANzeigeraum, Nachrichtenwert
Abgrenzung von Propaganda & PR * Abgrenzung deutlich schwieriger * Propaganda: Manipulation, PR: Überzeugung * Propaganda: emotionale Kommunikationsform, rationale Kommunikationsreform * Propaganda: meinungsbetont, informationsbetont
Created by: lea0308
 

 



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