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MKTG 250 Exam 2

Chapters 6-10

TermDefinition
Industrial markets Organizational market focusing on the process of making product
Reseller markets Organizational market that focuses on buying products and reselling them (whole saler) (retailers)
Govern Markets Organizational market that focuses on government paying or products
organizational buyers Those manufacturers, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy products and services for their own use or for resale.
Created by: gingerbird
 

 



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