Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

MARKETING CH 6

TermDefinition
Business-to-business marketing involves the marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others.
Organizational buyers manufacturers, wholesalers, retailers, service companies, nonprofit organizations, and government agencies that buy goods and services for their own use or for resale.
Industrial Markets
Reseller Markets (Wholesalers, Retailers)
Government Markets
Why does JCP buy so much paper? Newspaper inserts and direct mail
Derived Demand the demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services
Product/Service Raw and semifinished materials
NAICS North American Industry Classification System
Organizational buying behavior decision-making process that organizations use to establish the need for product and services and identify, evaluate, and choose among alternative brands and suppliers.
buying center consists of the group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.
Buy classes three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
Reciprocity when two organizations agree to buy from each other
Supply partnership when buyer and supplier adopt mutually beneficial objectives
Derived Demand Example Fidget Spinner
Created by: user-2051471
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards