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| Question | Answer |
|---|---|
| M3 | |
| Designing body copy is the first thing that you should do when you are designing the templates for the magazine. Setting right margins, columns and size of the body copy affects its readability and usability. True False | True |
| In newspapers, standard news item is 250 and within a sentence you present an idea which you use the paragraph to tie those ideas or points together. True False | True |
| Body copy should be as interesting as the design, as the headline and intro text. True False | True |
| Emphasis may be used to attract attention, direct attention and to keep attention. True False | True |
| Infographics are technically a type of information visualization. But they can also include a data visualization inside them. True False | True |
| In particular where complex information must be conveyed, information design can enhance comprehension by creating a visual hierarchy that emphasizes the most critical content. True False | True |
| Every professional information designer needs to have theoretical knowledge as well as practical experience and skills. True False | True |
| Data visualizations are raw data visualized in a way that permits the viewer to make their own conclusions. True False | True |
| Editorial design has a big impact on how written information is understood. An editorial designer has many things to think about, from typography to layouts to graphics and illustrations. True False | True |
| Folio can consist of several elements. True False | True |
| Information design has come to be associated closely with graphic design and the display of information for effectiveness and function versus pure aesthetics. True False | True |
| Pull quotes serve as a great tool to break up big blocks of body copy and to give a more interesting look to the article. True False | True |
| It is the practice of presenting information in a way that makes it most accessible and easily understood by users. Editorial Design Design Thinking Information design Publication Design | Information design |
| Image and image captions should work as separately. Placing image captions above the images is a good design. True False | False |
| Bylines can be set in the same size as body text or it can be set few points larger. True False | True |
| Legibility of Text in Print Media | Use a common typeface that is clear, direct, and simple. For continuous text in a book, a pamphlet, or a report nine and twelve Pica points is good. |
| In its most sophisticated forms, editorial design helps users understand complex data by organizing and simplifying data and information in ways they can quickly grasp. True False | True |
| It sets the tone of the article and briefly describes what can you expect from the rest of the article. Intro text should summarize the story and attract reader’s attention. Kicker Both choices Intro Neither of the choices | Intro |
| Information design is targeted to specific audiences in specific situations to meet defined objectives. True False | True |
| Image captions are usually set in sans-serif type for this kind of type has better readability on image backgrounds and at smaller sizes. True False | True |
| It may be anyone who wants to convey an intended message to one or more receivers, or information interpreters. The representation The context The sender The receivers | The sender |
| However unlike magazines most newspapers place a lot of emphasis on images, breaking up their articles with images colour, thus appearing less formal. True False | True |
| Infology has been defined as the ‘science of verbal and visual presentation and interpretation of messages’ True False | True |
| After headline catches the attention of the reader, intro acts as a bridge between headline and body copy. Both choices Intro Neither of the choices Kicker | Intro |
| Humans have been creating and designing written texts for more than 5,000 years, ever since the development of cuneiform script in _____________ around 3200 B.C. China Egypt Mesopotamia Germany | Mesopotamia |
| Editorial design is a subset of graphic design. True False | True |
| Newspapers tend to put more emphasis on entertainment where magazine generally contain general news magazines only show stuff like feature articles and newspapers show information about current events. True False | False |
| From the design point of view intro should be set in bigger type size than body copy but in a much smaller size than the headline. You can also make it in different type style. True False | True |
| Popularized by the likes of Edward Tufte, Richard Saul Wurman, and their contemporaries, information design is also closely related to the field of data visualization. True False | True |
| Legibility of Text on Wall Charts: | Set text bold and large enough, adjusted to the reading distance. For running text, lower case letters is better than all-capital printing. |
| Editorial design is a very old art form. To really understand editorial design history, we could go as far back as the beginning of writing itself. True False | True |
| Magazines need a clear title to involve the reader straight away. Like newspapers they also use by-line’s columns and images. True False | True |
| Good legibility is economically advantageous. Poor legibility may be a costly business for all involved. Dissatisfaction with the execution of a message may cause dissatisfaction with the content of the message. True False | True |
| Legibility of Projected Texts: | Use no more than six rows of six words in each image, set in a linear typeface, with characters large and bold enough. |
| Page number is mandatory, but others are optional. True False | True |
| Editorial design is usually considered a type of graphic design. And the first use of the term “graphic designer” is often credited to this person in 1922. William Madison Talbot William Henry Talbot William Yu William Addison Dwiggins | William Addison Dwiggins |
| Information sets should have unity, an overall togetherness. Inconsistencies may confuse receivers. It may become unnecessarily complicated to interpret and understand the intended content of the message. True False | True |
| Editorial Design’s purpose is to promote, support, and supplement a marketing program or advocacy. True False | True |
| Data about age, culture, gender and socio-economic factors are important True False | True |
| Charles Joseph Minard’s 1869 flow diagram of Napolean’s disastrous Russian campaign of 1812 is often cited as an early form of information design (and data visualization), True False | True |
| It is also important to collect and review necessary data and facts for later use in the design process. True False | True |
| Bylines should be smaller on news pages than on feature pages. Gutter credits can be few points smaller than the body copy. True False | True |
| A context perspective on information design includes what? All choices personal context external context (with close context, and social context) internal context (inner context) | internal context (inner context) |
| Information design has its origin and roots in (1) graphic design, (2) education and teaching, and in (3) architecture and engineering, or rather construction and production. True False | True |
| Information Design has referred to designing for newspapers, magazines, and books. These days, it could also refer to designing for online publications. True False | False |
| Legibility of Text on Screens: | Use typefaces designed for screen display, with black text on a white or yellow background. |
| Information design overlaps significantly with experiential and environmental graphic design, specifically in the presentation of information on signage, visual displays, interpretive graphics, and exhibitions. True False | True |
| Other information that can be placed in the captions are publication logo, date, month, section title, web page. True False | False |
| Headlines can vary in size and the importance of the article determines headline size. I will talk about headline treatments in another extensive tutorial. True False | True |
| Information design is data used as a storytelling tool. It’s data with a purpose. True False | True |
| M4 | |
| Numerous postpress finishing techniques such as folding, scoring, perforating, collating can be integrated with digital printing machines. True False | False |
| These are also known as hard proofs because they are printed on paper or other material. Color Proofs Analog Proofs Contact Proofs | Analog Proofs |
| This is a printing mark that prints the filename, page number, current date and time, and color separation name in 6-point Helvetica in the lower-left corner of each sheet of paper or film. Page Information Color Bars Crop Marks Bleed marks | Page Information |
| Modern offset presses use computer-to-plate technology, increasing economy and quality. True False | True |
| In the Design Stage the following tasks are addressed by the designer, EXCEPT what? Plate Making Graphics creation Typography Overall look & feel of the piece | Plate Making |
| Offset printing, the dominant commercial printing process for more than 50 years, has been losing market share to both electrostatic digital and digital offset print technologies. True False | True |
| The act of decomposing a color graphic or photo into single-color layers. Color Separation Hue Sorting Color Segregation Hue Separation | Color Segregation |
| It consists of color reference manuals, or books, used for selection and input, either by number or by precise CMYK formulas. Pantone Matching system Color Bars Color Palette | Pantone Matching system |
| This is a printing mark that adds small squares of color representing the CMYK inks and tints of gray (in 10% increments). Crop Marks Bleed marks Color Bars Page Information | Color Bars |
| This is the process of gathering all printed sheets of a job in the correct order. Trimming Laminating Collating Binding | Collating |
| To highly compressed files can be generated – with optimized imagery and font embedded– to create a very close copy to the original working document you must save your work in PDF format. True False | True |
| Thermography is sometimes referred to as imitation engraving. True False | True |
| In digital printing, cost per printed piece decreases as the quantity increases. True False | False |
| This printing process is based on the principle that water and oil do not mix. The digitally produced printing plates is treated chemically so that the image will accept ink and reject water. Hybrid Printing Offset Printing | Offset Printing |
| Several processes take place both during and after the actual printing of a job. True False | True |
| Coating processes can take place either during printing or as a postpress operation. True False | True |
| The key to consistent color is to work in a well-lit room with a well-lit room with a properly calibrated monitor. True False | True |
| This varnish can be applied during printing if one head of the press prints the coating solution rather than ink. True False | True |
| The long-standing notion that digital printers cannot match the quality of conventional offset presses has given way to increased digital image quality brought about by technological improvements True False | True |
| It is a printing process in which heat is used to transfer a dye onto the substrate. Dye-sub printers are mainly used for printing on textiles, for proofing and for producing photographic prints. | Dye Sublimation |
| Some designers and printers believe that digitally printed color can appear more saturated. This happens sue to lack of light absorption by the paper when ink “sinks” in as traditionally printed items. True False | True |
| Digital presses reproduce documents through a process of toner-based electro-photography – a technology inherit in the common desktop laser printer. True False | True |
| The printing job is not necessarily completed once it comes off the printing press. True False | True |
| Die cutting is pre-press specialty finishing process. True False | False |
| This printing process is based on the principle that water and oil do not mix. The digitally produced printing plates are treated chemically so that the image will accept ink and reject water. | Offset Printing |
| Binding the signatures of a book into hard case, laminating a book cover, and trimming printed sheets are all examples of finishing operations. True False | True |
| In the collating process, clear plastic is adhered to one or both side of a printed paper, cardboard, or similar stock. True False | False |
| high-quality fine prints often require an overcoat of clear varnish to protect the print surfaces. True False | True |
| This book contains PMS numbers followed by a “U”, indicating an uncoated (matte) surface. Uncoated Coated | Uncoated |
| This PMS type has over 1,000 PMS spot colors are contained in either the fan guide or chip book, with specialty versions for metallic colors, pastels, neons and tints. Solid Color Bridge Process | Solid |
| With monotone or duotone printing, offset may offer a most cost-effective solution. True False | True |
| Some digital presses that use toner may produce large areas of solid colors with banding and blending problems True False | True |
| These proofs are submitted before the press proof and provide the penultimate chance to make alterations or to correct mistakes. Color Proofs Post Press Proof Analog Proofs Contact Proofs | Color Proofs |
| This printing process heat is used to change the color of a special coating that has been applied to paper. This process is used in cash registers but also to add markings, such as serial numbers, to products. | Direct Thermal Printing Process |
| In offset printing, the proofs are generally being produced by the digital printers. True False | True |
| Short-run jobs can prove more cost effective with digital printing; True False | True |
| In the Prepress Stage of printing the artwork is taken from its delivered state (either reflective art or digital file) all the way to the press plates. True False | True |
| If Pantone colors are needed, traditional offset is the only way to go. True False | True |
| In xerographic printers, such as laser printers, the image that needs to be printed is formed by selectively applying a charge to a metal cylinder called a drum. The electrical charge is used to attract toner particles. True False | True |
| Collators are often integrated with other processes in a bindery so that the sheets are first collated, then bound and trimmed. True False | True |
| With digital printing the toner does not permeate the paper like conventional ink but instead forms a thin layer on the surface. True False | True |
| Embossing is pre-press specialty finishing process. True False | False |
| This is formerly known as the solid to process guide, this book provides a larger color swatch and tint comparison showing how solid colors will look in CMYK, and gives print and web formulas. Process Color Bridge Solid | Color Bridge |
| Most printed materials has to be cut or trimmed at some point during the production. Automated paper cutters handle most of this work. True False | True |
| It is a highly compressed file can be generated – with optimized imagery and font embedded– to create a very close copy to the original working document. Book file PDF file InDesign template JPEG file | InDesign template(Pero PDF talaga dapat) |
| In offset printing, cost effectiveness and bindery finishing are fully controllable in large-run jobs. True False | True |
| Which is a principle of Offset lithography? | Both choices |
| Proofs Digital offers more accurate proofs, since you receive a sample of the final printed piece using the exact process and paper that will be used for the intended final run. True False | True |
| The long-term future of commercial printing, however, will be dominated by a digital landscape. True False | True |
| It consists of color reference manuals, or books, used for selection and input, either by PMS number or by precise CMYK formulas. CMYK color model RGB color model Pantone Matching System Pantene chip books | Pantone Matching System |
| Larger quantities are likely to have a lower per-unit cost with digital printing. True False | False |
| Some or all of the proofs known as this may be described as photographic proofs, paper proofs, position only proofs, imposition proofs, galley proofs, readers proofs, monochrome or one-color proofs. | Contact Proofs |
| A true measure of a designer is not only apparent in your conceptual design and typographic skills but also in your handling of the process from start to finish including preparing and sending out files to printing services. True False | True |
| In offset printing, high-quality print images can be achieved by providing a higher-resolution print. True False | True |
| the print and publishing industries will be using a mix of both conventional and digital offset commercial options catering to specific markets and applications. True False | True |
| Thermography is pre-press specialty finishing process. True False | True |
| This printing process heat is used to melt print off a ribbon and onto the substrate. It is used in some proofing devices but seems to be gradually disappearing off the market. | Direct Thermal Printing Process(Pero thermal ink right answer) |
| Full-color test print that shows exactly how the colors will look in actual (final) printing. Analog Proofs Color Proofs Post Press Proof Contact Proofs | Color Proofs |
| The following procedures are performed by either the electronic prepress operator or the stripper EXCEPT: Shooting Camera Ready Art & Halftones Graphic Creation Imagesetting Scanning Halftones & Line Art | Graphic Creation |
| Color Digital presses are like large four-color process (CMYK) desktop printers. True False | True |
| These are also known as film proofs or dry proofs or off-press proofs. Contact Proofs Analog Proofs | Analog Proofs |
| Embossing is the process of creating raised surfaces in paper from a male and female embossing die. True False | True |
| The Page Information option requires 0.5 inches (13mm) along the horizontal edge. True False | True |
| These small “targets” outside the page area for aligning the different separations in a color document. Color Bars Registration Marks Crop Marks Bleed Marks | Registration Marks |
| Die cutting, embossing, and thermography are pre press specialty finishing process. True False | True |
| Thermography is a process used to simulate the raised printing effect achieved when an item is engraved. Embossing Thermography Diecutting | Thermography |
| This type of color separation, mixing three or four colors to produce an infinite variety of colors. Spot color separation Monochrome separation Four color separation Process color separation | Process color separation |
| This book contains PMS numbers followed by a “C”, indicating that a color can only be matched by printing on a coated (glossy) surface. Coated Uncoated | Coated |
| There are two main classifications of proofs: prepress proofs and press proofs. True False | True |
| To highly compressed files can be generated – with optimized imagery and font embedded– to create a very close copy to the original working document you must save your work in JPEG format. True False | False |
| This PMS type has over over 3,000 Pantone Process Colors with their CMYK percentages are contained in these books. Color Bridge Process Solid | Process |
| A fine hairline rules that define the amount of extra area to image outside the defined page size. Crop Marks Registration Marks Color Bars Bleed Marks | Bleed Marks |
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