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ch 2 travel
marketing to the travel public
| Term | Definition |
|---|---|
| Active Sports Tourism | refers to travel undertaken specifically to participate in sporting activities such as skiing, golfing, marathons, triathlons, cycling tours, hiking, surf camps, or other physically engaging sports. |
| Allocentric Travelers | highly adventurous tourists who prefer independent, unplanned travel to unfamiliar, remote, and culturally rich destinations, seeking novelty, authenticity, and deep cultural immersion. |
| Business Tourism | the commercial organization and operation of holidays and visits to places of interest: |
| Corporate Hospitality Event | an entertainment or social event organized by a company to engage clients, stakeholders, or employees, aiming to strengthen relationships, reward loyalty, and create positive business impressions. |
| Demographics | statistical data relating to the population and particular groups within it |
| Destination | the place to which someone or something is going or being sent |
| Economic Leakage | Economic leakage refers to the outflow of money from an economy, reducing the funds available for local spending and investment. |
| Geotagging | the practice of using geotags to assign a geographical location to a photo or video, a posting on social media, etc. |
| Insta Tourism | phenomenon by which an area sees an increase in tourism, often to the point of overtourism, due to exposure on social media and the resulting desire created in others to recreate the images they've seen on Instagram or TikTok. |
| Market Segmentations | the process of dividing a broad market into smaller, more defined groups of customers based on shared characteristics, needs, or behaviors. |
| Mass Tourism | the large-scale movement of large numbers of organized tourists to popular destinations, typically involving standardized package holidays and concentrated visitor flows. |
| MICE | (Meetings, Incentives, Conferences, and Exhibitions tourism) |
| Mid-Centric Travelers | tourists who fall between allocentric (adventurous) and psychocentric (comfort‑seeking) types, seeking a balance of new experiences and familiar comforts, and typically preferring well‑developed yet culturally rich destinations |
| Nostalgic Sports Tourism | a form of travel where fans visit historic sports sites, events, or venues to relive past sports experiences and reconnect emotionally with their sporting heritage. |
| Passive Sports Tourism | travel where a person's main purpose is to watch or spectate at a sporting event rather than participate in it |
| Plog’s Model | a psychographic tourism theory created by Stanley Plog in 1974 that links traveler personality types to how destinations rise and fall in popularity over time |
| Psychocentric Travelers | people who prefer familiar, safe, and highly predictable destinations rather than seeking new or exotic adventures |
| Psychographics | the classification of travelers based on internal psychological traits like personality, lifestyle, values, interests, and motivations rather than basic external facts |
| Target Market | the specific group of travelers a business or destination wants to attract and sell its services to |
| Typology | the systematic classification of travelers or types of tourism based on their shared characteristics, behaviors, and motivations |
| Virtual Tourism | the use of digital technology to explore, preview, and experience real-world locations remotely without being physically present |
Created by:
Kziolkowski27