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11th CS SM Lit

11th Computer Science Social Media Literacy

TermDefinition
algorithm a set of computer rules that determines which posts appear first in your feed based on your habits and engagement
clickbait exaggerated or sensational headlines designed to trick you into clicking a link
disinformation false information that is deliberately and knowingly spread to deceive people
echo chamber an online environment where your own opinions are constantly repeated and reinforced, shutting out opposing views
filter bubble the restrictive state caused by algorithms that only show you information agreeing with your past behavior
misinformation false or misleading information shared unintentionally, often without realizing it is wrong
phishing a fraudulent attempt to steal your personal information or passwords by pretending to be a trusted entity
troll a user who intentionally posts inflammatory or offensive comments just to provoke an angry response
viral content that spreads rapidly and widely from user to user across the internet
deepfake an AI-generated video, audio recording, or image that convincingly alters a person's face, voice, or actions t make them look or say something they never did
ragebait posts designed specifically to outrage or shock users because anger generates the highest engagement, algorithms push this content to the top of feeds
AI slop low-quality, mass-produced content generated by artificial intelligence tools that clogs feeds and dilutes genuine user-generated posts
native advertising paid marketing masquerading as normal, organic posts. the format matches the style of the host platform so seamlessly that it tricks users into thinking it is unbiased editorial or personal content
lateral reading the practice or verifying an online source by opening a new tabs to see what other independent websites say about it, rather than just trusting the site's own "About Us" page
confirmation bias the natural human tendency to look for, trust, and share information that already aligns with your pre-existing beliefs, while ignoring contradictory evidence
source credibility the measure of how reliable, objective, and trustworthy an information source is based on their expertise, transparency, and past accuracy
endless scroll a design feature that automatically loads new content at the bottom of a screen as you swipe. it is engineered to keep your brain chasing dopamine rewards so you never find a natural stopping point
digital footprint the unique, permanent trail of data - such as comments, likes, searches, and photos - that you leave behind when interacting online
shadowbanning when a social media platform secretly blocks or restricts a user's content from appearing in public feeds without notifying the user
nudges subtle app design elements or notifications explicitly meant to influence user behavior - like an autoplay countdown or a "one friend is typing" notification - to get you back onto the application
data mining the process by which social networks collect, sort, and analyze your personal data - including your exact location, how many seconds you look at a picture, and your direct messages - to sell targeted behavioral profiles to advertisers
microtargeting a marketing strategy that uses data analytics to identify the specific interests of a very small group of users, or even individuals, to influence their buying habits or political beliefs
dark patterns tricky user interfaces designed to deliberately manipulate you into doing things you might not intend to do, such as hiding the "unsubscribe" or "delete account" buttons under layers of confusing menus
engagement economy a business model where a platform's revenue is tied directly to keeping your eyes on the screen for as long as possible, treating your attention as the primary product being bought and sold
doomscrolling the compulsive act of continuously scrolling through social feeds to read negative, distressing, or catastrophic news, even when it causes anxiety or sadness
parasocial relationship a one-sided psychological bond where an internet user feels a deep, personal friendship with a digital creator or celebrity who has no idea the user exists
clout chasing modifying your real-world behavior, morals, or opinions solely to gain online metric points like followers, likes, views, and social status
context collapse what happens when multiple distinct social circles (like your boss, your parents, your high school friends, and strangers) all see the exact same post, stripping away your ability to manage your self-presentation
astroturfing a deceptive practice where a coordinated marketing or political campaign uses bot networks and fake profiles to disguise itself as spontaneous, grassroots movement of ordinary people
doxxing the malicious act of searching for and publicly publishing private or identifying information about an individual such as their home address, phone number or real identity online to encourage harassment
botnet a network of automated social accounts controlled by a single actor or script, used to artificially inflate view counts, trend hashtags, or spam comment sections to mimic popular consensus.
 



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