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COM115 PRINC of COMM
COM115 CH02 GLOSSARY
| Question | Answer |
|---|---|
| Perception | the process of selecting, organizing, and interpreting information. |
| Selecting | the first part of the perception process, in which we focus our attention on certain incoming sensory information. |
| Salience | the degree to which something attracts our attention in a particular context. |
| Organizing | the second part of the perception process, in which we sort and categorize information that we perceive. |
| Interpretation | the third part of the perception process, in which we assign meaning to our experiences using mental structures known as schemata. |
| Schemata | databases of stored, related information that we use to interpret new experiences. |
| Self-concept | the overall idea of who a person thinks they are. |
| looking glass self | Concept that explains that we see ourselves reflected in other people's reactions to us and then form our self-concept based on how we believe other people see us. |
| Self-esteem | the judgments and evaluations we make about our self-concept. |
| Self-efficacy | the judgments people make about their ability to perform a task within a specific context. |
| Self-presentation | the process of strategically concealing or revealing personal information to influence others’ perceptions. |