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Ch 2 travel
Markeing to the traveling public
| Term | Definition |
|---|---|
| Active Sports Tourism | is a type of sports tourism where travelers directly participate in physical sports or outdoor activities as part of their trip, often in destinations known for their natural settings, cultural appeal, or sporting facilities |
| Allocentric Travelers | are highly adventurous tourists who seek new, unfamiliar, and often remote destinations rather than safe or predictable ones. |
| Business Tourism | isn’t the glamorous kind that lands on Instagram. It’s airport carpets, badge lanyards, and conference coffee. |
| Corporate Hospitality Even | involves the entertaining of clients, colleagues, staff, or other relevant stakeholders by a company, in an attempt to impress, reward and/or network. |
| Demographics | the particular characteristics of a large population over a specific time interval. The word is derived from the Greek words for “people” (demos) and “picture” (graphy). |
| Destination | can describe where you are going, like a traveler whose destination is Paris, or a place that is known for a particular purpose, such as a hip new music club that's a destination for fans of indie rock. |
| Economic Leakage | refers to the outflow of money from an economy, reducing the funds available for local spending and investment. |
| Geotagging | When you take a picture, you have , so that you know exactly where that picture was taken. Photo editing such as cropping, rotating and geotagging can be performed in the camera. |
| Insta Tourism | or selfie tourism — is a form of travel where visitors are motivated primarily by the desire to capture and share aesthetically appealing photos or videos of a destination on platforms like Instagram |
| Market Segmentations | is the process of dividing a broad market into smaller, more defined groups of customers based on shared characteristics, needs, or behaviors. |
| Mass Tourism | is the large-scale movement of large numbers of organized tourists to popular destinations, typically through standardized, pre-packaged holidays and supported by extensive infrastructure. |
| MICE | As you can tell from previous sections, the industry is a diverse industry that encompasses a wide variety of jobs. |
| Mid-Centric Travelers | is a tourist who blends the adventurous spirit of allocentrics with the comfort‑seeking habits of psychocentrics, showing moderate adventurousness and a balanced mix of new and familiar travel experiences |
| Nostalgic Sports Tourism | is a form of travel where fans visit historic sports sites, events, or venues to relive past sports experiences and reconnect emotionally with their sporting heritage. |
| Passive Sports Tourism | means traveling to a destination primarily to watch a sports event rather than participate, such as attending the Olympics, the FIFA World Cup, or Wimbledon. |
| Plog’s Model | is a tourism theory developed by Stanley Plog in 1974 that classifies travelers into psychographic segments based on their personality traits |
| Psychocentric Travelers | are tourists who prefer familiar, safe, and well-established destinations, prioritizing comfort and predictability over adventure or novelty. |
| Psychographics | The meaning of is market research or statistics classifying population groups according to psychological variables |
| Target Market | is a specific group of customers—sharing common characteristics such as age, income, location, lifestyle, or behaviors—that a business focuses its products, services, and marketing efforts toward. |
| Typology | type need deal with only one kind of attribute, can be used for the study of variables and of transitional situations. Classifications, on the other hand, deal |
| Virtual Tourism | is the practice of experiencing real or digitally recreated destinations remotely through immersive technologies such as 360° images, video, virtual reality, and other multimedia tools. |
Created by:
Lrainelli30