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Ch 2 Travel
Marketing to the Traveling Public
| Term | Definition |
|---|---|
| Active Sports Tourism | a form of travel where individuals leave their home environment primarily to directly participate in a sport or physical activity rather than just watch as a spectator |
| Allocentric Trave | An allocentric traveler is an adventurous, novelty-seeking tourist who prefers exploring unfamiliar, exotic, and non-commercialized destinations |
| Business Tourism | the practice of traveling away from your home and normal workplace to perform professional or work-related tasks |
| Corporate Hospitality Event | a prearranged gathering where a company entertains clients, employees, or stakeholders in a relaxed, social setting |
| Demographics | the statistical and quantifiable characteristics of a population or group of travelers used to define market segments and predict travel behavior |
| Destination | a city, region, or country that people travel to for leisure, recreation, or cultural experience |
| Economic Leakage | the loss of tourist spending from a host destination's local economy to foreign-owned companies, external supply chains, and imported goods |
| Geotagging | the practice of attaching geographical identification metadata—such as exact GPS coordinates (latitude and longitude) or specific location names—to digital media like photos, videos, and social media posts |
| Insta Tourism | a modern trend where people visit specific travel destinations primarily to take and share aesthetic photos for the social media platform Instagram |
| Market Segmentations | the process of dividing a broad group of travelers into smaller subgroups based on shared needs, behaviors, or characteristics |
| Mass Tourism | a large-scale form of tourism where many people visit the same popular destination at the same time |
| MICE | Meetings, Incentives, Conferences, and Exhibitions |
| Mid-Centric Travelers | a tourist who falls in the middle of Stanley Plog's psychographic model, balancing a desire for new cultural experiences with a need for comfort and familiar infrastructure |
| Nostalgic Sports Tourism | a niche sector of the travel industry where individuals visit historical sports attractions, iconic venues, halls of fame, or museums to connect with the past glories and heritage of their favorite sports |
| Passive Sports Tourism | a type of travel where people leave their usual residence primarily to watch or spectate at sporting events as fans, rather than to participate as athletes |
| Plog’s Model | categorizes travelers based on their personality traits and links them to the life cycle and popularity of travel destinations |
| Psychocentric Travelers | a tourist who prefers familiar, safe, and highly structured environments over adventurous or unknown experiences |
| Psychographics | the market research method of grouping travelers by their internal psychological traits—such as personality, lifestyle, values, interests, and motivations—to explain why they choose specific destinations and experiences. |
| Target Market | a specific group of travelers and consumers identified by a tourism business or destination as the most likely to purchase its services, tours, or accommodations |
| Typology | the systematic classification of tourists or tourism activities into distinct categories based on shared behaviors, motivations, psychological profiles, and preferences |
| Virtual Tourism | the digital simulation of a travel experience that lets people explore real or imaginary locations online without being there physically |
Created by:
Ahughes2809