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Marketing CH 8

QuestionAnswer
Marketing research used to obtain information to determine consumer demand. very challenging
5 step marketing research approach leading to marketing actions define the problem, develop research plan, collect relevant info, develop findings, take marketing actions
how to define the problem set the research objectives, specific and measurable goals.
three types of marketing research. exploratory, descriptive, and casual
defining the research plan specify constraints, identify data needed for marketing action, determine how to collect data
how to collect relevant information data, primary data, and secondary data.
Marketing input data efforts expanded to make sales
marketing output data results of marketing effort
Created by: user-2063910
 

 



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