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CH 2 travel
marketing To the traveling public
| Term | Definition |
|---|---|
| Active sports tourism | Travel where people participate directly in sports or physical activities- such as skiiing, surfing, or running marathons- away from their local environment |
| Allocentric travelers | An adventurous, self confident explorer who seeks out unusual, non touristy, and exotic destinations |
| Business tourism | A specialized segment of the travel industry where individuals travel; for proffesional and work-related purposes rather than leisure |
| Corporate hospitality event | The business practice of entertaining clients, employees and stakeholders at exclusive events and venues to build relationships, reward loyalty, and foster networking |
| Demographics | Statistical data that describe the characteristics, size, and structure of human populations. |
| destination | A place where someone or something is going, being sent, or trying to reach |
| Economic leakage | The loss of income or capital from local, regional, or national economy as money flows out to external entities instead of recirculating domestically. |
| Geotagging | The process of adding geographical identification metadata-such as latitude. Longitude, altitude, and timestamps-to digital media like photos, videos, and social medie posts. |
| insta tourism | A travel trend where people choose and experience holiday destinations primarily based on their aesthetic appeal and potential to genderate photogenic, shareable content for social media. |
| marketing segmentations | The process of dividing a broad target market into smaller, distinct subgroups of consumers who share similar needs, characteristics, or behaviors |
| Mass tourism | Large scale, organized travel where thousands of people visit the same popular destinations at the same time |
| MICE | Meetings, Incentices, conferences, and exhibitions |
| Mid-centric travelers | A tourist who sits right in the middle of Stanley Plogs psychographic model |
| Nostalgic sports tourism | Traveling to historic ballparks, halls of fame |
| Passive sports tourism | Traveling to a destination primarily to watch a sporting event or competition as a spectator rather than to participate as an athlete |
| Plogs model | A popular travel theory created by Stanley plog in 1974 that sorts tourist into personality types to explain why vacation spots rise and fall in popularity. |
| Psychocentric travelers | conservative risk averse tourist who prioritize safety, comfort, and familiarity over adventure when choosing vacation destinations |
| Psychographics | market research and qualitative data that classify population groups based on psychological variables like values, attitudes, interest and lifestyle |
| Target. Market | A specific group of potential customers that a business aims to reach with its products or services |
| Typology | the systematic classification or study of things according to their common physical, conceptual, or structural characteristics |
| Virtual tourism | Uses digital tools like 360-degree videos, apps, and virtual reality to let people explore real or imaginary places without physical travel |
Created by:
kziegler270