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Ch 2 Travel
Marketing To The Traveling Public
| Question | Answer |
|---|---|
| Active Sports Tourism | a type of travel where people leave their usual environment to directly participate in sports or fitness activities as athletes or recreationists rather than watch as spectators. |
| Allocentric Travelers | adventurous, confident, and outgoing tourists who seek out new, exotic, and uncrowded destinations off the beaten path |
| Business Tourism | travel for professional, work-related, or business purposes outside of a person's usual environment and workplace |
| Corporate Hospitality Event | a prearranged gathering where a business entertains clients, partners, employees, or stakeholders in a relaxed, social setting with food, drinks, and entertainment |
| Demographics | statistical data about human populations—such as age, gender, income, education, and family size |
| Destination | a physical space or geographical area that attracts visitors and serves as the central point of a trip |
| Economic Leakage | the portion of tourist spending that flows out of a local destination's economy rather than being retained and recirculated |
| Geotagging | the process of adding geographical identification metadata—such as latitude, longitude, altitude, or place names—to digital media like photographs, videos, and social media posts |
| Insta Tourism | a travel trend where people visit specific destinations, landmarks, or hidden spots primarily because they saw them featured in visually appealing photos and videos on social media platforms |
| Market Segmentations | the process of dividing a broad group of travelers into smaller subgroups based on shared characteristics, needs, or behaviors to create targeted marketing strategies |
| Mass Tourism | large-scale travel where thousands of people visit the same popular destination at the same time, often using organized |
| MICE | Meetings, Incentives, Conferences, and Exhibitions |
| Mid-Centric Travelers | a tourist who falls in the middle of Plog's psychographic model, balancing a desire for new experiences with a need for comfort and familiarity |
| Nostalgic Sports Tourism | a specialized travel sector where people visit historical sports attractions, iconic venues, and heritage sites to connect with the history, memories, and culture of their favorite sports |
| Passive Sports Tourism | a type of travel where people visit a destination primarily to watch or spectate a sporting event rather than to actively participate in it |
| Plog’s Mode | a psychographic tourism theory that links traveler personality types to how destinations evolve, grow, and decline over time |
| Psychocentric Travelers | tourists who prefer familiar, predictable, and low-risk destinations and activities |
| Psychographics | the study of travelers based on their psychological traits, including personality, values, interests, attitudes, opinions, and lifestyles |
| Target Market | a specific group of travelers a business focuses its marketing and services on to best meet their needs |
| Typology | the systematic classification of travelers and tourism activities into distinct categories based on shared behaviors, motivations, and psychological profiles |
| Virtual Tourism | uses digital technology to let people explore and experience real-world locations online without physically traveling there |
Created by:
ahoelzle27