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Ch 2 Travel
Marketing to the travelling public
| Term | Definition |
|---|---|
| Active Sports Tourism | a form of travel where participation in sports or physical activities is the main motivation for visiting a destination |
| Allocentric Travelers | individuals who prioritize exploration, adventure, and cultural immersion over comfort or convenience |
| Business Tourism | the practice of traveling to a location outside one’s usual workplace and residence for professional purposes, typically for a period not exceeding one consecutive year |
| Corporate Hospitality Event | purposeful entertainment activities designed to build trust, nurture partnerships, and communicate company values. |
| Demographics | statistical data relating to the population and particular groups within it |
| Destination | the place to which someone or something is going or being sent |
| Economic Leakage | occurs when income is diverted away from the main flow of spending in an economy, reducing the money available for consumption and investment |
| Geotagging | the practice of using geotags to assign a geographical location to a photo or video, a posting on social media, etc.. |
| Insta Tourism | a modern travel trend where destinations, experiences, and attractions gain popularity primarily through their visual appeal on social media platforms, especially Instagram |
| Market Segmentations | the process of dividing mass markets into groups with similar needs and wants |
| Mass Tourism | involves large volumes of travelers moving to popular destinations through pre-packaged holidays, charter flights, and standardized services. |
| MICE | (Meetings, Incentives, Conferences, and Exhibitions tourism) refers to a specific type of business tourism in which organized groups, generally planned well in advance, are convened for professional, commercial, or networking purposes. |
| Mid-Centric Travelers | not exceptionally adventurous like an allocentric, but also not entirely comfortable with routine or familiar destinations like a psychocentric. They are open to new experiences but still value comfort, safety, and structure |
| Nostalgic Sports Tourism | It involves traveling to places or participating in activities that evoke a sentimental longing for the past, such as visiting iconic stadiums, attending hall of fame events, or engaging in fantasy sports camps |
| Passive Sports Tourism | travel undertaken primarily to watch or observe sporting events rather than to participate in them |
| Plog’s Model | a cornerstone of tourism theory that examines the relationship between individual tourists and destinations, helping predict the rise and fall of destination popularity over time |
| Psychocentric Travelers | travelers who are non-adventurous and risk averse. |
| Psychographics | the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. |
| Target Market | represents specific potential buyers who share common characteristics and display purchasing potential for business products or services. |
| Typology | a classification according to general type, especially in archaeology, psychology, or the social sciences: |
| Virtual Tourism | the concepts of tourism and virtual reality, allowing individuals to explore destinations, cultural sites, or experiences digitally rather than in person |
Created by:
greilly2027