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Ch 2 Travel
Marketing to the Traveling Public
| Term | Definition |
|---|---|
| Active Sports Tourism | a type of travel where people go to a destination mainly to participate directly in a sport or physical activity, rather than just watch as a spectator |
| Allocentric Travelers | an adventurous, highly confident, and extroverted explorer who seeks out new, exotic, and uncommercialized destinations |
| Business Tourism | the practice of traveling for work-related or professional purposes to a place outside an individual's usual home and workplace |
| Corporate Hospitality Event | a specialized segment of business travel where companies host clients, partners, or employees at exclusive events, conferences, or leisure destinations to build relationships, reward performance, and promote business growth |
| Demographics | the statistical characteristics of travelers, such as age, gender, income level, and family life cycle |
| Destination | a city, town, region, or specific place that people travel to visit for pleasure, relaxation, culture, or recreation |
| Economic Leakage | the process by which money spent by tourists leaves a destination's local economy rather than remaining to benefit local communities and businesses |
| Geotagging | the process of adding geographical identification metadata—such as GPS coordinates, latitude, longitude, or a specific place name—to digital media like travel photographs, videos, and social media posts |
| Insta Tourism | a trend where people choose travel destinations based on photos and videos they see on the social media platform Instagram |
| Market Segmentations | the process of dividing a diverse group of travelers into smaller, distinct subgroups based on shared characteristics, needs, and behaviors |
| Mass Tourism | the activity of people traveling to and staying in places outside their usual environment for leisure, business, or other purposes for not more than one consecutive year |
| MICE | a specialized sector of business travel focused on planning, booking, and hosting large group events for professional, commercial, or educational purposes |
| Mid-Centric Travelers | a tourist who falls in the middle of Plog's Model, balancing a desire for new cultural experiences with a need for safety, comfort, and established tourism infrastructure |
| Nostalgic Sports Tourism | a specialized form of travel where individuals visit historical sports sites, museums, halls of fame, or iconic venues to connect with the history and sentimental value of a sport rather than to attend a live or current competition |
| Passive Sports Tourism | a type of travel where people visit a destination primarily to watch or spectate at sporting events rather than to actively participate in them |
| Plog's Model | a psychographic framework created by Stanley Plog in 1974 that classifies travelers based on their personality traits, motivations, and willingness to take risks |
| Psychocentric Travelers | a tourist who prefers familiar, safe, and predictable destinations and experiences rather than seeking adventure or novelty |
| Psychographics | classifies travelers based on internal psychological traits like personality, values, interests, attitudes, and lifestyles rather than external facts like age or location |
| Target Market | a specific group of travelers that a destination, hotel, or tour company focuses its marketing efforts and services on |
| Typology | based on why people travel, where they go, and what activities they do |
| Virtual Tourism | a digital experience that lets people explore real or imaginary places remotely using technologies like 360-degree videos, virtual reality (VR), and interactive online platforms without physically traveling there |
Created by:
kmcdermott2027