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Ch 2 Travel
Marketing to the Traveling Public
| Term | Definition |
|---|---|
| Active Sports Tourism | a type of travel where people go to a destination to directly take part in a sport or physical activity rather than just watch as a spectator |
| Allocentric Travelers | an adventurous, confident, and outgoing tourist who actively seeks out new, unchartered, and exotic destinations |
| Business Tourism | travel undertaken for professional, work-related purposes rather than for personal leisure |
| Corporate Hospitality Event | a specialized gathering hosted or sponsored by a business to entertain, reward, and build relationships with key clients, prospective customers, stakeholders, or employees in a relaxed, social setting |
| Demographics | the statistical characteristics of a human population, such as age, race, income, and education, used to study a specific group or area |
| Destination | the place where someone is going or where something is being sent |
| Economic Leakage | the withdrawal of money from the circular flow of income when income is not spent on domestic consumption |
| Geotagging | the process of adding geographical identification metadata—such as latitude, longitude, altitude, and place names—to digital media like photos, videos, or text posts |
| Insta Tourism | a modern travel trend where people visit destinations primarily to take aesthetic, photogenic pictures for the social media platform Instagram |
| Market Segmentations | the strategic process of dividing a broad target market into smaller, more distinct sub-groups of consumers who share similar needs, characteristics, or behaviors |
| Mass Tourism | a form of travel where very large numbers of people visit the exact same popular destination at the same time |
| MICE | Meetings, Incentives, Conferences, and Exhibitions, representing a specialized sector of business travel focused on organized professional and corporate group events |
| Mid-Centric Travelers | a tourist who falls directly in the middle of the psychographic spectrum, balancing a desire for new experiences with a preference for comfort and familiarity |
| Nostalgic Sports Tourism | a niche form of travel where people visit historical sports attractions, iconic venues, and heritage sites to connect with the history and memories of their favorite sports rather than to watch a current live competition |
| Passive Sports Tourism | traveling to a destination with the primary purpose of watching or spectating at a sporting event rather than actively participating in the sport |
| Plog's Model | a psychographic personality framework created by Stanley Plog in 1974 that categorizes travelers along a behavioral continuum to explain why tourist destinations rise and fall in popularity |
| Psychocentric Travelers | tourists who prefer familiar, highly structured, and safe environments, avoiding risk and new cultural experiences |
| Psychographics | the market research and study of people based on their psychological attributes, such as values, desires, goals, interests, and lifestyle choices |
| Target Market | the specific group of potential customers that a business aims to reach and sell its products or services to |
| Typology | the study or systematic classification of things into groups, categories, or types based on shared characteristics |
| Virtual Tourism | the use of digital technology—such as 360-degree videos, virtual reality (VR), and interactive online platforms—to explore real-world or simulated destinations remotely without physical travel |
Created by:
Jseneca27