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Business quiz stack

QuestionAnswer
Marketing The creation and maintenance of satisfying exchange relationships.
International marketing A series of activities that creates an exchange that satisfies a customer across national borders.
Marketing mix The blending of four marketing elements; product, place, price and promotions by a business.
Market The perspective customers a business wants to serve and the location of these customers.
Marketing segment A group of similar customers within a larger market
Target market A segment of the market to which a business works to appeal
Market segmentation The process of dividing customers into markets based on common characteristics or specific needs
Geographic segmentation Dividing customers into markets based on where they live.
Demographic segmentation Dividing customers into markets based on descriptive characteristics such as age, gender, race, income, and educational level.
Psychographic segmentation Dividing customers into markets based on their interests and values.
Created by: dante schoeneck
 

 



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