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C 2 Travel

Marketing to the Traveling Public

TermDefinition
Active Sports Tourism Active sports tourism involves traveling to participate in physical sporting activities, often combining adventure, fitness, and cultural experiences
Allocentric Travelers allocentric travelers are adventurous, independent tourists who seek novel, culturally immersive, and less-developed destinations.
Business Tourism Business tourism is travel undertaken primarily for professional or work-related purposes, including meetings, conferences, exhibitions, and incentive trips, rather than for leisure.
Corporate Hospitality Even Corporate hospitality events combine premium venues, tailored experiences, and engaging entertainment to create memorable, relationship‑building moments for guests and teams
Demographics Demographics in tourism refer to the statistical characteristics of travelers that help understand who they are, where they come from, and what influences their travel behavior.
Destination Destination tourism refers to travel to locations that attract visitors due to their unique attractions, cultural heritage, natural beauty, or recreational opportunities.
Economic Leakage Economic leakage refers to the portion of tourist spending that flows out of the local economy and into foreign-owned businesses or suppliers
Geotagging Geotagging refers to the process of adding geographical metadata to digital content such as photos, videos, websites, or messages
Insta Tourism refers to the phenomenon where travel destinations gain popularity — and sometimes overcrowding — because they appear in social media images, especially on platforms like Instagram and TikTok
Market Segmentations Market segmentation is the process of dividing mass markets into groups with similar needs and wants.[2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance
Mass Tourism Mass tourism is the large-scale movement of organized tourists to popular destinations, typically involving standardized package holidays and producing significant economic, environmental, and cultural impacts.
MICE refers to a specific type of business tourism in which organized groups, generally planned well in advance, are convened for professional, commercial, or networking purposes
Mid-Centric Travelers Mid-centric travelers are a psychographic category in Stanley C. Plog’s (1974) tourist motivation model, sitting between allocentric and psychocentric in terms of personality, preferences, and travel behavio
Nostalgic Sports Tourism Nostalgic sport tourism is a form of travel where fans revisit sporting venues, events, or experiences to relive cherished memories and connect with their sporting heritage.
Passive Sports Tourism Passive sports tourism involves watching sports, such as attending a baseball game.
Plog’s Model Plog’s model categorizes tourists based on personality traits into allocentric, psychocentric, and midcentric types, linking these traits to destination preferences and tourism trends.
. Psychocentric Travelers Psychocentric travelers are tourists who prefer familiar, safe, and well-established destinations, prioritizing comfort and predictability over adventure or novelty.
Psychographics the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Target Market particularly for small businesses aiming to maximize their reach and resources. It helps them to hone in on potential customers who are most likely to be interested in their offerings and tailor their messages to those individuals.
Typology Typology in tourism serves to categorize tourists or tourism types, helping researchers and industry professionals understand diversity, guide planning, and tailor experiences.
Virtual Tourism Virtual tourism is the use of digital technology to simulate or enhance a tourism experience without physically traveling to a destination.
Created by: dwashington27
 

 



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