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MKT 3020 Midterm
| Question | Answer |
|---|---|
| Non evaluative judgments are referred to as beliefs | True |
| Emotional messages are most effective when consumers are very likely to think carefully | False |
| Which of the following is not a belief? | John's cooking is really terrific |
| Mark thinks that Colgate toothpaste tastes good and he believes the toothpaste prevents cavities. Mark also infers that Colgate also whitens his teeth. This is an example of what type of inference? | Halo effect |
| An average new car seems better when compared to very old and worn used car but worse when compared to new luxury car model. This is an example of a: | Context effect |
| Kelly regularly likes to go swimming. She really enjoys this form of relaxation so she is always interested in new bathing suit styles and swimming equipment. Kelly has | Enduring involvement |
| Consider the equation presented in your readings for the theory of reasoned action: A=Σbe. In this equation, what does the term A refer to? | The basic attitude |
| Which of following statements about dual-process models of persuasion is true? | The systematic route and the central routes are synonymous |
| Which of the following statements about strategies for changing attitudes is true? | Two-sided messages are more effective when consumers are knowledgeable |
| Consider the equation presented in your readings: AR(l-CA). In this equation, what does the term A refer to? | Attitude |
| Sales-cost trade off is the phenomenon that as a market segmentation increases, sales increase, but as market segmentation increases, costs and increase | True |
| Which of the following statements demonstrates the formation of a segment based on a core benefit sought | GE has developed a microwave that can run on batteries |
| ______ graphically measure the way products are positioned in the minds of consumers | perceptual mapping |
| Mike is a landscape designer that creates one-of-a-kind landscape and yard designs created for each customer individually. this is an example of? | Micromarketing |
| Offering a lower price when a consumer purchases multiple units at one time is called premium pricing | False |
| The adoption rate of a new product usually is highest during the introduction stage of the product life cycle | False |
| When McDonalds expanded into China, opening restaurants across that country, this was an example of | Market development |
| New products that share brand name with a familiar established product are known as | brand extensions |
| The Heinz Catsup brand has developed a high level of value and goodwill over its long history. the brand has high | brand equity |
| According to your readings, vivid descriptions of products can help overcome the negative affect of not being able to physically touch a product | True |
| Keenler Cookies recently reduced the contents of family sized packages of their chocolate chip 16oz to 15oz. The company hopes the incremental change falls below the just noticeable difference in terms of perscription | True |
| Mark walks into a gift shop immediately hears music playing Mark is experiencing | Sensation |
| In an experiment when asked to recall a string of numbers most people can recall around seven numbers this concept is referred to as what | Millers rule |
| When physical arousal is very high a persons ability to attend to information should be | low |
| _______ draw attention involuntary but also depends upon the contest | Salient stimuli |
| Which of the following about perception is false? | The lowest level at which an individual can experience sensation is called Weber's law |
Created by:
lback21