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Marketing Ch5
| Question | Answer |
|---|---|
| consumer behavior | actions a person takes in purchasing a product, including the mental and social process that comes with it |
| stages of purchase process | problem recognition, info search, alt evaluation, purchase decision, post purchase behavior |
| involvement | personal, social, and economic significance of the purchase |
| extended problem solving | big time desicions |
| limited problem solving | infrequent purchases |
| routine problem solving | already knowing what you want |
| situational influences | purchase task, social surroundings, temporal effects, antecedent states |
| perceived risk | "what if i don't like what i bought" the anxiety around buying a product |
| brand loyalty | consistent brand purchasing overtime |
| brand loyalty lifestyle | when consumers integrate a company’s products and values so deeply into their daily lives and personal identity that supporting the brand becomes an active expression of who they are |
| NPS (Net Promoter Score) | a customer loyalty metric that measures how likely people are to recommend a company, product, or service to a friend or colleague |
| word of mouth | people talking and sharing info |
| opinion leaders | people who exert social influence |
| family life cycle | a family will continue to buy a product because it is what they grew up with |
| subculture | a strategy that targets smaller, distinct groups within a broader culture who share specific values, interests, styles, or lifestyle habits |
| cognitive dissonance | the mental discomfort a consumer feels when their beliefs clash with new information, a purchase decision, or brand actions |
Created by:
siengabb