Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing CH 5

QuestionAnswer
Consumer Behavior Consist of the actions a person takes in purchasing and using products and services, including the mental and social before and after
5 Stages of purchase decision process Problem recognition, Information search, Alternative evaluation, Purchase decision, Post purchase behavior
Consumer Involvement The personal, social, and economic significance of the purchase to the consumer
Problem Solving Variations High external problem solving, Consumer Involvement limited problem solving, Low routine problem solving
Situational Influences that affect purchase decisions(5) Purchase task(reason behind decision), Social surroundings(other people), Physical surroundings(decor, music, crowds), Temporal effects(Time of day/time available, Antecedent states(Consumer's mood, circumstances, money)
Consumer Touchpoints A marketers product, service, or brand points of contact with a consumer from start to finish in the purchase decision process
Brand Loyalty Favorable attitude toward and consistent purchase of a single brand over time
Perceived Risk Anxiety felt because the consumer can't anticipate the outcomes of a purchase but believes ther may be negative consequences
Opinion Leaders Who exert direct/indirect social influence over others (influencers)
Word of Mouth The influencing of people during conversations
Family Life Cycle Consists of the distinct phases that a family progresses through formation to retirement
Subcultures Subgroups within the larger or national groups of larger culture who share distinct values, beliefs, and lifestyles.
Created by: user-2051471
 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards