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Marketing CH 4

QuestionAnswer
Consumer Bill of Rights The right to safety, The right to choose, The right to be informed, The right to be heardd
Economic Espionage Trade secrets or proprietary information about a company's competitors
Code of Ethics Formal statement of ethical principles and rules of conduct
Corporate Culture Values, Ideas, and attitudes shared among an organization
Whistle Blower Employees who report unethical or illegal actions of their employers
Moral Idealism Personal Moral Philosophies
Utalitarianism The greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior
Caveat Emptor Let the buyer be aware
3 Concepts of Social Responsibility Profit responsibility, Stakeholder responsibility, Societal responsibility
Profit responsibility Owners/stockholders
Stakeholder responsibility Suppliers/Distribution, employees, consumers
Societal responsibility Public Interest groups, ecological environment and general public
Triple Bottom Line People, plant, and profit, for long term growth
Sustainable Marketing Meet today's needs without sacrificing the future
Cause Marketing Contributions of a firm are tied directly to the customer revenues produced through the promotion of a product.
Social Audit Assessment of performance in terms of social responsibility
Green Marketing Environmentally sensitive products
Created by: user-2051471
 

 



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