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part 2 for marketing
| Question | Answer |
|---|---|
| Consumer Bill of Right | An outline presented by JFK that codified the ethics of exchange between buyers and sellers |
| Culture | Set of values, ideas, and attitude that are learned and shared among the members of groupsp |
| Espionage | The clandestine collection of trade secrets or proprietary information about a companys competitors |
| Code of Ethics | Statment of ethical principles and rue of conduct |
| Whistle blowers | Employees who report unethical or illegal action |
| Moral Idealism | Personal moral philosophy that considers certian individuals right or duties as universal, regardless of the outcome |
| Utilitarism | personal philosphy "the greatest good for the greatest number" |
| Social Resonsibility | Organizations are part of a larger society and are accountable to that society for their actions |
| Triple Bottom Line | Recognition of the need for organization to improve state of people, planet, and profit |
| Sustainable Marketing | The effot to meet todays (global) economic, enviornmental, and social needs without compormising the opportunity for future gens |
| Cause marketing | Charitable contributions of a firm are tied directly to the customers revenues produced through the promotion of one of its products |
| Social Audit | Systematic assessment of a firms objectives, strategies, and preformance in terms of social repsonsibility |
| Green marketing | Marketing efforts to produce, promote, and recliam enviornmentally sensitive products |
| Sustainable development | Conducting business in a way that protects the natural enviorment while making economic progress |
| Societal Responsibility (social) | Obligation that organization have (1) preservation of ecogological enviornment (2) and the general public |
| Profit Responsibility (social) | Companies have a simply duty: to maximize profit for their owners or stockholders |
| Stakeholder Responsibility (social) | The obligation an organization has to those who can affect achievments of its objectives |
| Consumer behavior | Actions a person takes in purchasing and using products and services, including mental and social processes |
| Involvement | The personal, social, and economic, significance of the purchase to the consumer |
| perceived risk | The anxiety felt becasue the consumer cannot anticipate the outcomes of the purchas but belives there may be a negative consequence |
| Brand Loyalty | A favorable attitude toward a single brand overtime |
| Word of Mouth | Influencing of people during conversation |
| opinion leaders | Individuals who exert direct or indirect social influences over others |
| Subcultures | Subgroups within the larger, or national, culture with unique values |
| Family life cycle | Distict phase that a family progresses trhough from formation to retirnment |
| Problem recognition | Perceiving a need |
| Information search | Seeking value |
| Alternative evaluation | Assesing value |
| Purchase decision | Buying Value |
| Postpurchase behavior | Realizing value |
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