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Marketing Ch4

QuestionAnswer
consumer bill of rights right to be heard, safety, informed, and to choose
ethics moral principles and values of individuals or groups
code of ethics a formal statement of ethical principles and rules of conduct
whistle blower employees who report unethical or illegal actions of their employers
moral idealism personal moral philosophy that considers things either right or wrong
utiliterism greatest good for greatest number of poeple
profit responsibility maximize profits for stock holders
stakeholder responsibility obligations to those who can effect achievement
societal responsibility obligations to the environment
triple bottom line people, planet, profit
sustainable marketing effort to meet todays environmental problems
green marketing produce, promote, and reclaim environmentally sensitive products
cause marketing charitable contributions of a firm
social audit assessment of a firms social responsibility
sustainable development conducting business to protect the environment whole still making environmental progress
Created by: siengabb
 

 



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