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Marketing Ch2
| Question | Answer |
|---|---|
| strategy | long term course of action |
| types of business | profit, non profit, government agencies |
| corporate levels | corporate, business, functional |
| mission/vision | a statement of what you trying to do |
| organization culture | the unwritten rules of a company, practicing their core values |
| organization purpose | why the organization exists |
| core values | the fundamental, passionate, and enduring principles over time |
| ways to measure goals | profit, market share, quality, satisfaction |
| marketing plan | a roadmap of how to reach the goal |
| marketing dashboard | a visual display of essential information |
| metric | a singular measure of something |
| strategic marketing process | using the marketing mix to reach target markets planning->implement->evaluate |
| SWOT | strengths, weakness, opportunities, threats |
| points of difference | being unique from whats on the market |
| marketing strat | a long-term, overarching plan used by a business to reach target customers, build brand awareness, and increase profits |
| marketing tactic | the specific, day-to-day actions you take to execute your broader marketing strategy and reach your goals |
| segmentation | the strategic process of dividing a broad target market into smaller, defined groups of consumers who share similar needs, traits, or behaviors |
Created by:
siengabb