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MMAPUBSA1
| Question | Answer |
|---|---|
| FA1 | |
| Multimedia Publishing is a form of communication that combines different content forms such as text, audio, images, and can be integrated with animations, or video into a single interactive presentation. True False | True |
| By printing books, the cost of production was reduced enormously and more books could be printed faster. This allowed the common citizen to afford books. True False | True |
| Landscape Orientation is a page design in which the longest side is the top of the page Landscape Orientation Neither of the choices Portrait Orientation Both choices | Landscape Orientation |
| Most businesses stock three basic sizes: letter, legal and ledger. True False | True |
| Facing pages in Japanese, Arabic and Hebrew set to Right-to-left. True False | True |
| In general, WYSIWYG implies the ability to directly manipulate the layout of a document without having to type or remember names of layout commands.The actual meaning depends on the user's perspective. True False | True |
| Johannes Gutenberg reportedly invented the first movable type with earthenware circa 1045. True False | False(Bi Sheng) |
| It is a page design in which the shortest side is the top of the page. Neither of the choices Portrait Orientation Both choices Landscape Orientation | Portrait Orientation |
| In paper, gsm is a unit for what? Thickness Quality length Weight | Weight |
| In the past publishing was done mainly through issuing printed copies of documents. True False | True |
| It focuses on the way your manuscript is organized and whether it makes sense. Structural editing Content editing Technical editing | Structural editing |
| It includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. Digital Publishing Both choices Electronic Publishing Neither of the choices | Both choices |
| Dot Gain is the amount of ink that spreads out on a sheet of paper as it is printed. True False | True |
| A page can be cut into any number of sizes. Although the original product will be printed on a standard size of paper, professional print shops are not limited to these paper sizes. True False | True |
| Desktop Publishing is the use of the computer and software to create visual displays of ideas and information. True False | True |
| Adobe Photoshop 1.0 debuted in 1987 It was soon followed by Illustrator 88. True False | False |
| It is a type of binding that glues the edges, forming a book (such as found in a paperback)) Spiral Stitch Saddle Stitch Perfect Stitch | Perfect Stitch |
| Adobe Illustrator 1.0 debuted in 1989 True False | False |
| Folding this single sheet of paper creates multiple pages so they can be viewed separately. True False | True |
| It is the use of the computer and software to create visual displays of ideas and information Digital Publishing Printing Desktop Publishing Publishing | Desktop Publishing |
| It is the vertical or horizontal position in which a page is printed. Resolution Aspect Ratio Orientation Paper | Orientation |
| Facing pages is a desktop publishing term indicating that there are right and left sides. True False | True |
| Documents can be folded in a variety of ways. Although each variation has a unique name, all fold types start with a single sheet of paper. True False | True |
| Desktop Publishing is a form of communication that combines different content forms such as text, audio, images, and can be integrated with animations, or video into a single interactive presentation. True False | False |
| High-quality paper absorbs ink, readily increasing the dot gain. True False | False |
| Low-quality paper absorbs less ink, so there is less dot gain and a crispier look to the print. True False | False |
| It wasn’t until 20 years later that the first book in English, Recuyell of the Historyes of Troye, was printed. Then in 1640, the Bay Psalm Book was the first book printed in the North American British Colonies. True False | True |
| It is a desktop publishing term indicating that there are right and left sides. Paper Orientation Publishing Facing Pages | Facing Pages |
| By the early 1800s, two publishing models had emerged. An author could sell the copyright and receive a one-time payment from the publisher for the rights to the book. Alternatively, the book could be published “on commission.” True False | True |
| It can occur in different ways, but generally authors send either a draft of their manuscript or a proposal to multiple publishers. Sales, Marketing, Publicity Design, Typesetting, Printing, Proofreading Acquisition Editing | Acquisition |
| It is a type of binding that can use metal coils or plastic combs that loop around the outside of the pages, allowing them to lie flat when open. Saddle Stitch Spiral Stitch Perfect Stitch | Spiral Stitch |
| Many digital typographic terms come from lead type technology True False | True |
| In publishing, apart from ensuring value for money, the challenge is to choose publication channels that support a publication’s status and provenance, as well as ensuring that the publication reaches the right audience. True False | True |
| It is the inside margin of a document with facing pages. It is slightly wider than the outside margin to allow binding space. Verso Pages Recto pages Gutter Facing pages | Gutter |
| Facing pages in Japanese, Arabic and Hebrew set to Right-to-left. True False | False |
| Kerning refers to the lead strips that were placed between lines of type. True False | False |
| It is a form of communication that combines different content forms such as text, audio, images, and can be integrated with animations, or video into a single interactive presentation. Desktop publishing Publishing Multimedia Publishing | Multimedia Publishing |
| In paper, expressing weight are commonly in grams per square meter (g/m2), paper density is also known as grammage. True False | True |
| It is a type of binding that places staples in the middle of folded pages, creating a booklet. Perfect Stitch Saddle Stitch Spiral Stitch | Saddle Stitch |
| Facing pages in English are set to Left-to-right True False | True |
| Leading was the art of filing down lead type to improve spacing between pairs of letters. True False | False |
| Johannes Gutenberg invented his own movable type with metal around 1450 that printing really took off. True False | True |
| In 1455, The Gutenberg Bible was the first major book printed in Europe with movable type. True False | True |
| FA2 | |
| A key element in changing design patterns is the continual development of the technology available to the design and printing industries. True False | True |
| It essentially means using a different approach or methodology to arrive at a different design solution, whether this design is for packaging, book covers, web pages, furniture, or interior spaces. Bring home the bacon Breaking the mold | Breaking the mold |
| Similarity is a principle of Gestalt principle. True False | True |
| This design methodology places the needs, desires, and limitations of the user at the center of every stage of the design process. User-centered Design Python Philosophy TIM TOWDI (Tim Toady) Axiomatic design | User-centered Design |
| Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. True False | True |
| Designers and owners know their product inside out. Their bias is called the Curse of Knowledge. True False | True |
| Figure and Ground is a principle of Gestalt principle. True False | True |
| Designers need to have various design approaches in drawers and use appropriate one or combine multiple approaches according to the project’s situation and phase. True False | True |
| Proximity occurs when elements are placed close together. They tend to be perceived as a group. True False | True |
| Disclosure is a principle of Gestalt principle. True False | False |
| Similarity occurs when objects look like one another. People often perceive them as a group or pattern. True False | True |
| These are essential and unique points of design thinking, and it is the key to dive into the user ultimately and always think from the eye of the user. True False | True |
| Back casting Approach is about what we should do now from the future. True False | True |
| Lateral thinking key points includes; beautiful is better than ugly, explicit is better than implicit, simple is better than complex, complex is better th True False | True |
| The ability to envision a future scenario and visualize it is the common designer’s capability regardless of which design approach is applied. True False | True |
| Some approaches are very functional and guided by the overall goal of the design project, such as making a very user-friendly website with intuitive na True False | True |
| It is a gestalt principle that occurs when an object is incomplete, or a space is not completely enclosed. Closure Proximity Unity Figure and Ground | Closure |
| It is the visual path created by arrangements of elements within a page design. Flow Visual Flow Visual Path Path | Flow |
| A key element in changing design patterns is the continual development of the technology available to the design and printing industries. True False | True |
| Gestalt is a psychology term which means "unified whole". True False | True |
| All designers work towards specific goals and several methodologies have been developed for use in design, whether the aim is to produce a magazine spread or a chair. True False | True |
| Every type of design exists to solve problems. To see the problem and find a solution, designers rely on data. So, the toolset of the designer is based on research, not prettification True False | True |
| The flow follows the same rule as the focal point, image before text, larger text before small text, and colored text before black text. True False | True |
| Cognitive biases reduce the load and help us stay sane. It’s important to know whether your bias is damaging your design work. True False | True |
| It’s a common misconception that novelties and hype in design will sell a product. The only reason conventional and textbook design patterns exist is because they are tested, proven, and they work. True False | True |
| According to Charles Eames, it is a plan for arranging elements in such a way as best to accomplish a particular purpose. Design Publishing Principles Theory | Design |
| Some approaches are very functional and guided by the overall goal of the design project, such as making a very user-friendly website with intuitive False | True |
| In design thinking, there are criticisms that it is not easy to create innovative products just by satisfying user needs. True False | True |
| It is a gestalt principle that occurs when elements are placed close together. They tend to be perceived as a group. Figure and Ground Proximity Closure Unity | Proximity |
| Balancing figure and ground can make the perceived image clearer. Using unusual figure/ground relationships can add interest and subtlety to an image. True False | True |
| Gestalt is derived from the German ungestalt (deformity or misshapen). True False | True |
| It is a design methodology that is derived from the computer programming, the main points of this approach were presented by developer Tim Peters. TIM TOWDI (Tim Toady) Python Philosophy User-centered Design Axiomatic design | Python Philosophy |
| It is particularly fit with fields of social innovation, community design, and process improvement because Systems Thinking captures problems from the top-down perspective. Systems Thinking Design-Driven Innovation Speculative Design | Systems Thinking |
| This backcasting approach is a problem proposing approach. It captures driving forces that may change the world, such as future signals and advanced technologies. Transition Design Systems Thinking Speculative Design | Speculative Design |
| Flow is the visual path created by arrangements of elements within a page design. True False | True |
| Design preferences don’t change as design adapts to changes in taste and fashions. True False | False |
| It refers to theories of visual perception developed by German psychologists in the 1920s. Gestalt Principles Design Methodologies Design Approaches | Gestalt Principles |
| The eye differentiates an object form its surrounding area. a form, silhouette, or shape is perceived as figure (object), while the surrounding area is perceived as ground (background). Unity Figure and Ground Proximity Closure | Figure and Ground |
| Gestalt refers to theories of visual perception developed by German psychologists in the 1920s. True False | True |
| It is the new field of design which aims to propose problems of the future introduced in the book Speculative Everything. Transition Design Design Thinking User-centric and bottom up approach Speculative Design | Speculative Design |
| These are constantly evolving in the creative arts as people look for the fresh and new, whether in music, fashion, art, architecture, or magazine design. Technology Style Fads and fashion | Fads and fashion |
| Technology also influences the perpetually shifting sands of the design by increasing the creative options available. True False | True |
| Proximity is a principle of Gestalt principle. True False | True |
| It consists of two “pages” printed on a single sheet of paper. Orientation Booklet Gutter Facing pages | Booklet |
| It includes an editorial aspect, that consists of editing books, journals or magazines that are mostly destined to be read on a screen. Desktop Publishing Printing Digital Publishing Publishing | Digital Publishing |
| CD-ROM, E-book, Electronic journal, Online magazine, Online newspaper, and PDF are examples of what? both choices neither of the choices electronic versions of traditional media new media | electronic versions of traditional media |
| It means making information available to the public. Printing Publishing Desktop Publishing Digital Publishing | Publishing |
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