click below
click below
Normal Size Small Size show me how
Research methods
| Question | Answer |
|---|---|
| What is an advantage of ethnography? | It provides detailed, in-depth information about people's everyday lives. |
| What is a disadvantage of ethnography? | It can be time-consuming, involve small samples, and be difficult to generalize. |
| What is an advantage of interviews? | They provide detailed answers and allow researchers to ask follow-up questions. |
| What is a disadvantage of interviews? | They can be time-consuming and affected by interviewer bias. |
| What is an advantage of focus groups? | Participants can respond to one another and generate many ideas. |
| What is a disadvantage of focus groups? | Some participants may dominate the conversation or create group pressure. |
| What is an advantage of surveys? | They can collect information from many people relatively quickly and inexpensively. |
| What is a disadvantage of surveys? | They may provide less detail, and respondents may not answer honestly. |
| What is an advantage of existing sources? | they save time and money |
| What is a disadvantage of existing sources? | Researchers have less control over how the original information was collected. |
| What is an advantage of content analysis? | Researchers can study large amounts of existing material without directly interacting with participants. |
| What is a disadvantage of content analysis? | It can be difficult to determine people's intentions or how audiences interpret the content. |
| What is the biggest advantage of experiments? | They provide strong evidence for cause-and-effect relationships. |
| What is a disadvantage of experiments? | They can be artificial and may not accurately represent real-world behavior. |