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Ch 1 Introduction
Tourism and Hosptality
| Term | Definition |
|---|---|
| Airbnb Host | the person who lists and manages a property, experience, or service on the platform. |
| Ancillary Products | a supplementary good or service that is offered alongside a primary product or service, rather than being the main item being sold. |
| Ancillary Revenue Manager | responsible for managing revenue streams that are supplementary to a company’s primary offerings. |
| Authenticity | to be of undisputed origin or genuine |
| Business Travel | Business travel refers to travel undertaken specifically for professional or organizational needs |
| Corporate Travel | Unlike leisure travel, which is driven by personal preferences, corporate travel is focused on achieving specific business objectives that contribute to growth, collaboration, and operational efficiency |
| Events | a planned public or social occasion |
| Globalization | the process by which businesses or other organizations develop international influence or start operating on an international scale |
| Grand Tour Era | journey through Europe to complete an aristocratic education by exposing travelers to classical antiquity |
| Hospitality | the friendly and generous reception and entertainment of guests, visitors, or strangers |
| Incentive Travel | the friendly and generous reception and entertainment of guests, visitors, or strangers |
| Influencer Marketing | Influencer marketing involves brands partnering with individuals who have built credibility and followings on platforms like Instagram, TikTok, YouTube, and Twitch. |
| Leisure Travel | travel with free time for enjoyment |
| Niche Tourism | Niche tourism refers to specialized travel experiences designed for a small, specific segment of the tourism market, rather than catering to the broad, mass audience of traditional tourism |
| Online Travel Agent | Online travel agents are websites or apps that act as intermediaries between travelers and travel service providers, including hotels, airlines, car rental companies, cruise lines, and tour operators |
| Package Vacation/Holiday | A vacation package is a pre‑arranged trip at a fixed price in which a travel company bundles together multiple travel services |
| Peak Time | refers to a period during which a particular activity, service, or demand is at its highest level |
| Sustainability Consultant | an external advisor who helps organizations reduce their environmental impact, improve social responsibility, and maintain long-term financial health |
| Thomas Cook | Thomas Cook was the founder of the travel agency Thomas Cook & Son. |
| Tourism | the practice of traveling for pleasure, as well as the business of providing services, accommodations, and entertainment for travelers |
| Travel Insurance Broker | independent professional or firm that represents the buyer—not a single insurance company—to shop, compare, and set up travel protection policies |
| VFR Travel | visiting friends and relatives |