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Pop-Culture
mid term study
Question | Answer |
---|---|
Define communication | the exchange of ideas |
Define Mass Communication | Communication generated through media, made to reach large audiences to inform, entertain or persuade. |
Define Mass media | one of the means of communication, info or entertainment in society. |
Three Types of Mass Media | Print, Electronic and photo |
Culture | overall system of values, attitude, beliefs etc. shared by a group |
Pop Culture | human-made items that are consumed and accepted by large # of people |
Text and Artifact | anything considered to be a subject for analysis |
six concepts of pop culture? | all media is constructed, each medium has different characteristics, media is produced for a purpose, all contain embeded values and POV, people use their individual beliefs to construct their own meanings, and media can influence actions. |
importance of mass media | pervasiveness, information source, entertainment source, Persuasion forum, binding influence |
who own 90% of the Media | Viacom, CBS, Disney, News Corps, GE, Time Warner |
other players in Pop Culture: Gate Keepers | Media/people who influence messages en route |
Regulators | non-media groups who monitor messages. Ratings/Watchdogs |
score keepers | Mediatrackers, surveys and researches. |
agenda setters | influential people who set public opinion |
The FCC | created by the communications act of 1934, jurisdiction over any from of communication |
FCC | does not practice prior restraint (cencorship. Relies on complaints. |
Broadcasting (Aggie) | Scatter seedesa widely |
Radio: Radio Act | 1912, Licensed individuals (chaos) |
Radio: Radio Act | 1927, Licensing of radio stations (order) |
Radio: 1930's | Golden Age of radio |
Radio: Commincations Act of 1934 | creates the FCC |
TV: Inveted By | Philo T Farnsworth |
TV: first live demo | 1925 |
TV: TV "Premiers" | 1939 at NY's World's Fair |
TV: Government frees TV | 1940's |
TV: Golden Age | 1950's |
5 major brodcasting networks | ABC, CBS, NBC, Fox, CW |
What do the networks do? | They produce and buy TV programs, They distribute via satalite to TV stations (not people) |
Stations | sistribute to people |
Network based shows | GMA |
Station based show | Everyday |
Cable TV | Arrives in the 70's, better picture, more channals, kless restriction |
Network tv | Broadest public possible |
Cable TV | Narrows to specific audiences. e.g. MTV = Teenagers. |
Cable and Network TV | want to deliver an audience to advertisors |
Media Effects | reasearch that attempts to understand, explain and predict the impact of MM on individuals and society |
ME Types: Cognitive | media implants ideas and info in our minds |
ME types: Attitudinal | media can creat and shape our opinions, beliefs, and values |
ME Types: Emotional | Media makes us feel things |
MET: Physiological | media can influence our body systems |
MET: Behavioral | media triggers actions |
MET: MAcro | media affecting institutuions rather than individuals |
ME Theories: Powerfull Effects | media has an immediate direct influence |
METh: minimalist effects | media has little or no indirect influence |
METh: Cumulative Effects | media influence is grudual but profound |
MTh: Debilitating | screen violence leads folk to believe the world is more dangerous than it is |
Examples of media effects | uses and gratification theory: people choose media that meets theris needs. Survellience: Finding info Socialization: fittin in Diversion: Stimulation |
Subject | the topic on which the creator chooses to adress |
theme | dominent idea that is developed and repeated in the text |
conflict | Ch vs Self, Ch vs Ch, Ch vs Nature and Ch vs Tech |
Plot | sequence of events |
master plot | pop culture version of original "Myhts" |
Hegemony | dominant power structures in society |
Ideology | set of ideas put forth by the ruling class |
symbolism | signs that refer to something else |
intertextuality | the way text refer to other text. |
High culture | classical music, fine arts etc. |
folk/mass culture | music, dance, storytelling etc |
mass mediated culture | 1900's print and eletronic media |
pop culture | blends high, myth and mass mediated |
sub-culture | outside the core dominant culture |
counter culture | oppeses/deffies the dominant culture |
three degrees of pop | high, middle and low |
8 key players of time | Homer: Oddyssey Plato: absolute truths Aristotle: Ethos, Pathos, Logos shakespear: Spelling, words of english lang. Miguel Cervantes: Don Quixote, First Publish Alexander Grahm Bell: Telephone Thomas Edison: Pop culture superstar Marcomi: wireless |
Ethos | credibility |
Pathos | emotional |
logos | logical |
zeitgeist | spirit of the era |
1900'2-1949: Z | opportuntiy |
1900'2-1949: Players | Radio: Lee De Forest TV: Philo T Farnsworth Broadcasting: David Sarnoff Movies: William Fox Pop Culture: Al Capone |
1950's: Z | conformity |
1950's: Players | Music: Elvis Movies: Marlon Brando TV: Licille Ball Pop Culture: Marilyin Monroe Sports: NY Yankees |
Fathers: | Traditional, Anti-Father, Doofus, Non-Traditional |
Fathers: Traditional | 50's, All knowing, Stern, wise |
Fathers: Anti-Father | 60's/70's, Invisible, Opinionated, Bigoted |
Fathers: Doofus | 80's/90's, Moron, Fat, Lazy, slobby |
Fathers: Non-Traditional | 90's/2000's, just plain different |
60's: Z | conformity to rebellion |
60's: key playesr | Music: Beatles movies: James Bond TV: Andy Griffith Pop Culture: Elizabeth Taylor Sports: Muhammed Ali |