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chapter 1
tourism and hospitality
| Question | Answer |
|---|---|
| airbnb host | An Airbnb host is an individual or business that rents out a residential property, or part of one, to travelers through the Airbnb platform for short-term or extended stays |
| ancillary products | extra goods or services sold alongside core travel bookings like flights or hotel rooms. |
| ancillary revenue manager | An Ancillary Revenue Manager is a professional who creates and executes strategies to grow income from extra, non-core services outside of a company's main product. |
| authenticity | Authenticity in tourism means experiencing a destination, culture, or activity in a way that is genuine, true to local traditions, and respectful of the community |
| business travel | any trip taken for work or professional purposes that requires an individual to stay away from their usual home and workplace environment for at least one day. |
| corporate travel | Corporate travel (also known as business tourism) is when employees travel away from their normal work environment for professional reasons, with all costs paid by their employer |
| events | Event tourism is the systematic planning, development, and marketing of planned events to attract visitors and boost a destination's economy |
| globalization | Tourism globalization is the integration and expansion of travel and hospitality industries into a single, connected global market. It means people, money, ideas, and services move across borders with fewer limits than ever before |
| grand tour era | A Grand Tour was an extended, multi-year journey through Europe—typically starting in Paris and culminating in Rome—focused on art, architecture, antiquity, and cultural education |
| hospitality | Hospitality refers to the friendly and generous reception and service of guests, focusing on creating a welcoming and comfortable environment |
| incentive travel | incentive travel is a non‑monetary reward in the form of a curated travel experience given to employees, dealers, distributors, or other channel partners who achieve pre‑defined performance goals |
| influence marketing | influence marketing refers to the strategic use of individuals with significant online followings — often called travel influencers — to promote destinations, attractions, accommodations, and travel experiences. |
| lesiure travel | leisure travel refers to travel undertaken primarily for enjoyment, relaxation, and recreation during personal time, away from work or other obligations |
| niche tourism | Niche tourism focuses on tailored travel experiences designed for smaller, specific groups of travelers rather than the general public, emphasizing quality and depth over quantity of destinations or activities |
| online travel agent | Online Travel Agencies (OTAs) have become a permanent layer in the accommodation and travel distribution ecosystem. In 2026, OTAs are no longer just booking websites. They are high-visibility demand generators that influence pricing perception, discovery, |
| package vacation/holiday | A package vacation or package holiday is a type of holiday where a travel company bundles together multiple elements of your trip — such as transport, accommodation, and sometimes meals or activities — and sells them as a single, fixed-price package |
| peak time | peak time (also called peak season or high season) refers to the period of the year when a destination experiences the highest influx of visitors |
| sustainability consultant | A tourism sustainability consultant is a professional who advises travel businesses, governments, and organizations on how to develop and implement tourism strategies that are eco‑friendly, socially responsible, and economically viable |
| thomas cook | Thomas Cook, often called the “father of modern tourism”, defined tourism in the 19th century as organized, all‑in‑clusive travel that made travel affordable and accessible to a much wider public. His approach was revolutionary because it combined transpo |
| tourism | the commercial organization and operation of vacations and visits to places of interest: |
| travel insurance broker | Travel insurance has emerged as a significant global industry, supporting the needs of leisure, business, and student travelers by protecting against trip disruptions and medical emergencies. |
| vfr travel | VFR travel refers to trips made by individuals to visit friends or relatives in a location away from their usual place of residence, where the visit is significant enough in distance and duration to qualify as tourism |